SwellPath Selected as One of the First Specialists for Google’s New Product, Google Tag Manager

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In conjunction with the public announcement and beta launch of Google Tag Manager, SwellPath, a web analytics and digital marketing services provider based in Portland, Oregon, today announced it is entering into a strategic agreement with Google to be Google Tag Manager specialist. SwellPath has completed a rigorous implementation certification and is now available to implement and consult on Google Tag Manager.

Google Introduces Google Tag Manager

“Google has really disrupted the paid tag management industry by releasing their free offering, Google Tag Manager,” said Adam Ware, SwellPath CEO

With the release of Google Tag Manager, Google is offering a free alternative to current tag management solutions. Google Tag Manager will provide digital marketers with more control of their marketing activities, by allowing them to deploy marketing and analytics tracking code with no assistance from their IT or web development resources.

“Google has really disrupted the paid tag management industry by releasing their free offering, Google Tag Manager,” said Adam Ware, SwellPath CEO, ”SwellPath is thrilled to already have an intimate technical knowledge of the product and implementation experience, and to get started with implementations for our clients.”

Google Tag Manager supports the management of Google and 3rd party advertising and marketing tracking code, via an intuitive interface. Engineered and hosted by Google, Google Tag Manager provides a reliable and fast alternative to paid tag management services, with accurate and dependable data calls.

SwellPath offers custom, advanced and strategic measurement services to clients looking to increase their digital marketing and website performance, and is using Google Tag Manager to facilitate advertising conversion tracking, remarketing, analytics implementation, and optimization testing.

“This really compliments the Google Analytics Premium and standard, and Google Advertising offerings very well,” said Ware, “now users can control their remarketing code, AdWords conversion code, Google Analytics code, and all other tracking scripts from a single container tag.”

About SwellPath
SwellPath is a digital measurement and marketing agency founded in 2009. The company provides analytics and search services. SwellPath clients include Jive Software, Nike, WebMd, Intel, and Activision. SwellPath is a results-driven organization, focused on helping clients get better measurement and a better return on their digital marketing activities. For more information email sales(at)swellpath(dot)com, or call 503.224.9204 x1.

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Charles Voloshin
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