Apple Releases iOS 6 to Mixed Reviews

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SmarterApps, Australian mobile app builder, explains why iOS 6 reviews are so extreme, and how the new system will affect app developers.



Everybody wins here. Apple grows, consumers get a better product, and app developers make more money.

Apple released iOS 6 recently, and the reviews have been all over the map. The new operating system is either akin to the Second Coming, or not worth the free download, depending upon who is reviewing it. The reviews seem to be along “party lines” and Apple fans are very happy with it, while fans of other mobile operating systems see it as derivative and inferior to their favourite platforms. Reviews are running the gamut from “Refining the world’s most refined mobile OS” to “iOS 6 Fail?”

Those with a positive outlook find a lot to like about it. The iOS 6 upgrade is free, and offers over 200 new features to their users. Many of the newer features have once again taken advantage of Apple’s superior graphics to produce visuals described as “stunning” by one reviewer.

Those who don’t like iOS 6 point out that many of the new features have already been available on other devices for up to two years. They also aren’t fans of Apple’s Maps feature, which replaced the popular and familiar Google Maps. In addition, many of the apps don’t work on all of the devices.

Apple’s website lists many of the features. They include Maps, which offers overhead views that zoom, tilt, and rotate, visual or spoken turn-by-turn navigation, and traffic updates in real-time. In addition, Apple has updated their iconic voice recognition program Siri to “speak” in more languages and work in more countries.

Apple has also integrated Facebook into iOS 6, allowing users to post photos from their iPhones, and have tweaked the program to allow users to interface Facebook by giving orders to Siri. The iOS 6 also allows users to use a share button which sends photos to select users through iCloud, iOS 6, or any Mac running Mountain Lion.

Many users who like iOS 6 are raving about the new app called Passbook. Passbook allows users to store virtual loyalty cards, retail coupons, movie or concert tickets, and boarding passes on their mobile devices. Another app called FaceTime, which allows users to make video calls, has been expanded to work over cellular networks.

Craig Aitken, Owner and Director of SmarterApps, likes the new operating system, and doesn’t agree with the critics: “The release of iOS 6 is great for Apple and great for their mobile device users. It offers even more benefits to users than the last version.”

Aitken continued, “Apple is on top right now, and they are not a company to rest on their laurels. They know that if they let up for an instant, their competitors might gain on them. Consequently, Apple is continuing to tweak, continuing to innovate, and continuing to provide value for their customers. Apple just keeps on gaining market share, and their competitors keep falling by the wayside.”

Aitken feels that iOS 6 is an opportunity for apps developers to prosper: “Every time Apple tweaks iOS, it gives their users more reasons to stay on their mobile devices longer, and increases the popularity of their brand. For businesses and app developers, this helps increase their return on investment, because they reach more people.”

Aitken concluded, “Everybody wins here. Apple grows, consumers get a better product, and app developers make more money.”

SmarterApps is an Australian mobile app builder. They work with a wide network of mobile app developers and mobile game developers, and specialise in iPhone and iPad app development, as well as Android app development. For more information, their website can be found at: or you may give them a call for a consultation at 1300 650 253.

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Craig Aitken
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