Too many business owners are focusing on the wrong statistics and the wrong questions. They want to know how to get more fans or how many fans they actually have, when they need to be focusing on engagement
(PRWEB) November 04, 2012
A new study by Napkin Labs shows that one super fan is worth that of roughly 75 regular fans, which shows that quality, matters more than quantity with Facebook. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this report result was predictable.
“Too many business owners are focusing on the wrong statistics and the wrong questions. They want to know how to get more fans or how many fans they actually have, when they need to be focusing on engagement. It’s no use having 10,000 fans which never engage with your page, you’re better off to have 1000 fans who engage.” Said Mr Junghenn.
The Napkin Labs study took in 52 Facebook brand pages with between 200,000 and 1 million fans. The study found that of the 31.7 million fans analyzed only 6% actually engaged with the content presented by the Page.
Interestingly pages with over 900,000 fans had 60% less engagement than pages with 500,000 to 600,000 fans. It appears that as the number of fans grow the engagement by those fans lower.
Napkin Labs CEO Riley Gibson spoke with AllFacebook about the study:
“There’s some really interesting things at play, just because of how focused brands are at getting likes. Reading between the lines a bit, it’s interesting that in their pursuit of likes, they often definitely lose perspective on the fans they already have. It’s interesting to just see those fans kind of trailing off as the page gets bigger.”
If you’d like to set up a social media campaign that delivers results then you can contact Samuel at: [http://www.thinkbigonline.com/social-media-marketing/