Rock Wall Wine Company, Featuring Le Truc, Announces Grand Opening on November 2

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Gourmet Food Truck Teams Up With Award-Winning Urban Winery To Offer Exceptional Food And Wine Pairings As New On-Site Restaurant Partner

Rock Wall Wine Company, award-winning urban winery announced today their collaboration with gourmet food truck, le truc, as its new on-site restaurant partner and its grand opening on November 2, 2012. Located on the shores of Alameda, CA with a 40,000 sq. foot hangar and tasting room, Rock Wall Wine Company will now offer a unique food experience that is just as contemporary and urbane as its namesake, by taking the le truc “bustaurant” concept and making it a permanent fixture within the Rock Wall winery location.

As one of the most popular food trucks in the Bay Area, with rotating locations that include 470 Brannan Street and the Treasure Island Flea Market, le truc now calls Rock Wall Wine Company home as they take over the on-site chef’s kitchen and offer a full menu to guests in the tasting room, deck, and in the private event “dome,” five days a week.

“We are so excited to have le truc in our kitchen!’” says Rockwall Wine Company Proprietor and Head Winemaker, Shauna Rosenblum. “With le truc as an official food partner we now have a restaurant with fantastic offerings that will make for an incredible food and wine experience. Le truc is as excited and creative about food as Rock Wall is about wine, and that awesome symbiosis is going to make for some really fun times.”

Menu Details

Le truc will continue to serve food in their classic, contemporary American style, offering many of the signature dishes that they offer in their mobile “bustaurant.” With the partnership at Rock Wall Wine Company, the two entities will come together to offer dishes that pair particularly well with the various wines at Rock Wall, so as to create the ultimate urban food and wine experience. Some food and wine pairings will include le truc’s Turkey Meatball with hand crafted turkey meatballs, provolone, cabernet marinara, parmesan, basil, and pepperoncini paired with Rock Wall’s 2010 Monte Rosso Zinfandel, le truc’s Butt King Taco with Thai curry pulled pork butt, sweet bell pepper slaw, pepperoncini aioli, picked cilantro and lime paired with Rock Wall’s 2011 Rock Hound White, or le truc’s Old School Fries with steel cut potato, mustard aioli, fresh basil, and cayenne paired with Rock Wall’s 2011 Sparkling Brut to name a few.

Le truc dishes will range from $4-$15, with Rock Wall wines by the glass ranging from $8-$12. Restaurant hours are Wednesday-Thursday, 12:00pm-5:30pm, Friday from 12:00pm-6:30pm, and Saturday-Sunday from 12:00pm-5:30pm. As always, Rock Wall offers free and ample parking. Cash, VISA, and Mastercard are accepted.

Design Details

In May 2011 Rock Wall Wine Company completed a tasting room extension to their 40,000 sq. foot hangar facility, and with it came a tasting center and lounge, outdoor deck overlooking the San Francisco bay, a private event “dome” structure and also chef’s kitchen. Le truc will now house the chef’s kitchen every Wednesday-Sunday, and will serve as a as a brick and mortar restaurant for the newly expanded 142 seats in all, showcasing a menu on the outside deck with newly added lounge chairs, standing bar area, and with several communal tables (both inside and outside). The event “dome” structure will include a “Club Lounge” for Rock Wall Wine Company club members only.

About le truc:

Le truc is a mobile food truck that offers breakfast, lunch, dinner and catering services with a contemporary American style, and is known for serving a variety of options including sandwiches and burgers and also vegetarian entrees. Founded in 2010, le truc is now a permanent fixture and restaurant partner at Rock Wall Wine Company every Wednesday-Thursday, 12:00pm-5:30pm, Friday from 12:00pm-6:30pm, and Saturday-Sunday from 12:00pm-5:30pm, serving a menu with many of their signature entrees and new items that pair exceptionally well with the exotic wines of Rock Wall Wine Company. Le truc also continues to service the Bay Area with their mobile “bustaurant” daily. For more information on le truc please call (415) 904-8782 (truc) or visit

About Rock Wall Wine Company:
The Rock Wall Wine Company represents a new chapter in the East Bay winemaking scene. Founded and operated by a small group of wine industry veterans, including consulting winemaker Kent Rosenblum and his daughter Shauna Rosenblum, the winery offers wine lovers one of the most unique experiences in the wine world.

Located on the shores of Alameda, CA and housed in a converted 40,000 square-foot airplane hangar the winery is located on what was once a Naval Air Base. Also known as Building 24, the hangar is due north of a defensive rock wall which made up the perimeter of the base. Taking their name from this protective wall, the Rock Wall winery building has been retrofitted with state-of-the-art winemaking equipment.

Through the wine center, the Rock Wall owners look forward to continuing the legacy of urban winemaking as well as providing an environment whereby making, tasting and learning about wine is fun! For more information on the Rock Wall Wine Company please visit

Media Contacts:
Rena Ramirez/Angela Saunders
Provocateur Media
o. 415.513.5883/m. 415.497.8515


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