Evolves in Response to Emerging Online Shopping Trends

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Online and Mobile Shopping Makes Significant Gains in the Marketplace. iPhone App iPhone App

this Black Friday we expect to drive over 5.6% of total online sales

In 2011, Black Friday saw a 26% jump in online spending – bringing online sales to a record-breaking $816 million – and this upward trend is expected to continue into 2012. As shoppers increasingly bring their buying power to the internet, retailers are shifting their focus from brick-and-mortar retail spaces to online and mobile arenas. According to Deloitte, online sales already account for the equivalent of more than 60 million square feet of retail space.

It’s of little surprise then, that more and more consumers are using their mobile devices to comparison shop, price-check, and simply buy on Black Friday without the hassle of crowds or lines. Last year, GSI Commerce reported a 254% increase in US sales made on a mobile device, and PayPal Mobile announced a 516% increase in mobile payments on Black Friday compared to the previous year. “By 2014 mobile internet will overtake desktop internet usage for shopping,” predicts chief executive of Aegis Media Americas, Nigel Morris.

Keeping this in mind,’s newly rebuilt site is more easily navigated on a mobile device than other text-heavy sites. And of course, when mobile enters the picture consumers immediately turn to apps to streamline their purchasing experience.’s new Apple iPhone and iPad-compatible mobile app “Black Friday Shopping” will allow shoppers to quickly and easily comparison shop in-store or snag deals from home. Or, as some online retailers anticipate, from the thick of Black Friday lineups.

With more consumers taking the time to shop around for the best deal, loyalty programs are becoming an important driver of online traffic.’s Cashback loyalty program puts a percentage of the customer’s purchases back into their pocket. It’s free to join and customers will receive Cashback on their online purchases at over 1200 major retailers. Through Cashback, the newly rebuilt site, and mobile apps, this Black Friday we expect to drive over 5.6%, or approximately $50 million, of the projected $900 million in total online sales.

Online and mobile traffic is rising, and has taken steps to meet the unique demands of online shoppers. still offers the popular Wishlists to help with purchase planning at major retailers including Walmart, Best Buy and Kohls, targeted local deals, and Black Friday ads. This year will begin offering their service year-round.

About is a one-stop destination for everything shoppers need for the Black Friday season and throughout the year. From early access to Black Friday ads to bargain-hunting tips to the best deals from top retailers, is the ultimate resource for the nation's biggest shopping day. has over 1 million Facebook fans, 3 million subscribers, and expects 20-25 million site visits in 2012.


Jill Von Sprecken
201-1020 Hamilton Street
Vancouver, BC, V6B 2R9


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