Mangos and Mirixa Partnership Leads to New Brand Position

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Philadelphia-area ad agency partners with Mirixa on brand strategy and website launch.

Mangos, a full-service Philadelphia advertising agency, has been selected as strategic and creative partner by Mirixa, a Virginia-based company and leading provider of medication therapy management (MTM) and targeted, pharmacist-delivered patient care services for health plans.

Mirixa, a pioneer in the delivery of MTM services, leverages the knowledge and skills of pharmacists to engage patients and deliver measurable health outcomes, patient safety and financial results. As is often the situation in a new category, Mirixa found itself in an emerging market with a number of competitors and wished to differentiate itself.

Mangos began by streamlining the brand messaging and segmenting the target audience, resulting in a highly focused strategy which manifested first in Mirixa’s new website. The site's stylized design, streamlined navigation and direct messaging provides a valuable user experience – one that stands out and triggers action. Additionally, Mangos rolled out the new brand look and tone via tradeshow booth design and sales materials.

Bill Gast, partner at Mangos, commented, “This was a tremendous opportunity for an incredibly savvy organization to be ahead of the curve in every aspect of its brand, and for Mangos to employ the most innovative thinking to make it happen. We’re truly thrilled with the first fruits of our partnership with Mirixa.”

"Mangos helped us take a complicated business and distill it to its simple concept - relationships with purpose," says Mirixa President and CEO Rick Solano. "The new clear and direct messaging has resulted in a substantial increase in our website traffic and sales activity."

About Mangos

Mangos is a full-service advertising agency, independently owned since 1977. Based in Philadelphia, we help bold thinkers and doers around the world make complex business issues simple, human and relevant. We've earned a reputation for creating award-winning work that delivers proven results.

Samples from the Mangos portfolio can be viewed at

About Mirixa

Mirixa Corporation is the leading provider of medication therapy management (MTM) and targeted, pharmacist-delivered services for health plans. An MTM pioneer, we've been building connections since 2006 - harnessing the knowledge and skills of pharmacists to engage more patients and deliver measureable results.

We have designed and implemented the largest and most comprehensive pharmacist-delivered patient care programs in the United States. And we continue to create leading edge clinical programs that reach beyond Medicare Part D compliance, helping health plans deliver a more focused patient experience and positive outcomes while reducing total healthcare costs. Our goal is to empower every patient to lead a fuller, healthier life. Online at

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Patti Monaco
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