New Infographic: European Retail Web Sales & Growth by Industry

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eyefortransport have just released a new infographic which shows the growth in European web sales, specific to each of 15 merchandising categories.

This new graphic representation of the industry shows:

  • European web sales in € for 2011 & 2010
  • Growth in web sales by industry
  • Graphs comparing growth per industry
  • Free to download and save, share with colleagues, and send to contacts

You can download and save the map here:

E-commerce is one of the fastest growing markets in Europe. Based on Centre for Retail Research findings commissioned by Kelkoo, in 2011 the European market (including UK) was worth a total of £169,880 million (€200.52 bn), up from £143,720 million [€169.63 bn] in 2010. Online retailers in only three countries, UK, Germany and France accounted for 71% of European online sales. In 2008, online sales in Europe were £101,840 million (€117.84 bn).

“The comparison of online sales for 2010 and 2011 shows some interesting and potentially surprising variation in sector growth, with sporting goods retailers, mass merchandisers and apparel retailers well ahead of the pack” said Tara Khan, Director of Research at eyefortransport, and general editor of retail supply chain resources. “This suggests that the online market is a particularly fertile revenue source for a niche sector set, but that for other industries it might not represent quite as easy a win as anticipated.”

This user-friendly resource demonstrates European web sales hotspots, and is a valuable resource for supply chain and logistics planning.

For more information and resources relevant to European retail supply chains, visit

About EFT

EFT (eyefortransport) is the global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry. We specialize in connecting senior industry executives with their industry peers, and with the crucial information they need to excel in their work.

For 13 years, EFT has provided the industry with essential business intelligence in the form of news, reports, benchmarking data, white papers and high-level events. Through constant direct engagement with industry leaders, we ensure our products and events are directly tailored to meet the industry’s needs.

With over 15 annual events in Europe, North America and Asia, EFT also provides the primary meeting grounds for the top executives in the industry. Our events are consistently attended by the CEOs, CSCOs, and VP-level decision-makers from the leaders in supply chain and logistics.
For information about our business intelligence products, or to get involved with any of our events or initiatives, call us today: +44 (0)207 375 7174 or 1-800-814-3459 ext. 7174, or visit

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Tara Khan
44 (0) 207 375 7178
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