Vendors must continue to innovate in areas of image quality and sensor technology to keep photographers coming back to upgrade their DSLRs.
(PRWEB) November 07, 2012
This is an exciting time for the digital interchangeable lens camera market. Rapid changes are still underway that will affect consumer purchase and usage behaviors, vendors’ product development strategies, and retailers’ selling strategies. InfoTrends’ recently completed study entitled, The 2012 U.S. Interchangeable Lens Camera Market, explores the growth of the digital interchangeable lens camera (DILC) market and provides a five-year sales forecast for the United States.
The DILC market is divided into digital single lens reflex (DSLR) cameras and compact interchangeable lens cameras (CILCs). It is important for vendors and retailers to understand how buyers of DSLRs and CILCs are evolving so they can develop the right products and target their marketing messages at the right buyers. The demographics of DSLR and CILC owners look very similar: photo enthusiasts, knowledgeable about photography, weighted to males, affluent, and early adopters. Future CILC owner demographics reflect a more mainstream buyer, who may be stepping up from a point & shoot camera. Vendors and retailers should begin preparing to adjust their messages to accommodate this shift.
Compact interchangeable lens cameras are a threat to take sales away from the DSLR market. “To combat this, vendors must continue to innovate in areas of image quality and sensor technology to keep photographers coming back to upgrade their DSLRs," says Ed Lee, Group Director for InfoTrends’ Consumer and Professional Imaging Services. "CILCs face their own external threats, most notably point & shoot cameras with large sensors and smartphones. Attracting new buyers will require showing consumers that CILCs offer features that are unavailable in today’s smartphones and point & shoot cameras." Vendors must target those consumers who have a strong interest in photography and care about the quality of the photos that they are taking.
InfoTrends’ 2012 U.S. Interchangeable Lens Camera Market study is designed to equip companies that are interested in the DILC market with critical business planning information. This study is available immediately for purchase. For more information, please visit our online site or contact Matt O’Keefe at matt(dot)okeefe(at)infotrends(dot)com or 781 616 2115.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna(dot)omalley(at)infotrends(dot)com.