World Vision Uses 89 Degrees to Connect with Members -- Personalized Emails Build Value, Keep Relationships

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Customer engagement agency 89 Degrees is helping global humanitarian organization World Vision to better engage and retain members through email marketing.

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, is helping global humanitarian organization World Vision to better engage and retain members through email marketing.

Serving millions of people in nearly 100 countries, World Vision’s work in areas such as disaster relief, community transformation, advocacy, poverty reduction, and hunger alleviation has earned the trust of more than 4 million donors, supporters, and volunteers; several million child sponsors; thousands of churches; hundreds of corporations and foundations; and government agencies in the United States and around the world.

World Vision has selected 89 Degrees to help enhance its email communications with messages that are both increasingly relevant and timely to recipients.

89 Degrees will provide email marketing communications for World Vision that leverages data and analytically driven strategy to optimize World Vision’s audience engagement. Trigger marketing campaigns, sending messages according to audience needs, wants and history, will be an important aspect of the program, and will allow messaging that reaches World Vision’s audience with the information they want, when they want it.

“We are gratified to have been chosen by World Vision to develop this aspect of its communications,” said Arthur Sweetser, chief marketing officer of 89 Degrees. “Combining valuable data with analytics to produce effective, strategic communications is what we do best, and World Vision is an organization we are honored to serve.”

About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice. We serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit or follow them on Twitter at @WorldVisionNews.

About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill.

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Jim McNulty
StandPoint Public Relations
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