Natural Market Food Group Welcomes CEO Robin S. Michel

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Robin S. Michel Poised to Transform Natural Markets.

The Natural Market Food Group (Natural Market) is very pleased to announce the appointment of Robin S. Michel as Chief Executive Officer.

Robin will lead the growth of five banners, inclusive of Mrs. Green’s, Fresh & Green and Wilde & Greene in the U.S., as well as Planet Organic and Richtree Restaurants in Canada. Ms. Michel’s seasoned experience and keen insights will propel the modernization of the current Natural Market business and leverage the exploding interest in natural foods.

“We were looking for someone with extensive food retail experience who had a comprehensive depth of knowledge as well as an instinct for growth. Robin fit our criteria. She has led teams facing competitive aggressors and won. Robin clearly understands the need to localize our product offerings and develop unique, exclusive, great tasting products for our customers. We recognized she would embrace the communities in which we operate in order to appeal to the needs of our customer base,” says Gabriel de Alba, Managing Director of The Catalyst Capital Group.

“With expertise in merchandising and procurement in natural, organic, conventional and prepared foods, as well as store operations and marketing, she is keenly aware that customers have a right to choose where they shop and she is focused on finding out what’s most important to our customers, insuring they spend their money with us! We are delighted that she has joined our organization and have tasked Robin with aggressive growth in the U.S. and Canada.”

Robin has an impressive tenure through her prior work experiences in the food business that will complement her new role with Natural Market. Her previous leadership positions include the role of SVP and President of Grocery, Drug & Pharmacy at Sears Holdings Corporation; President of Giant Landover and senior Vice President positions at 7-Eleven, Roundy’s, Inc., and H.E.B.

Ms. Michel earned a Master's degree in Management from the University of Texas and holds a Bachelor's Degree in Commerce from the University of Louisville. She also is a graduate of Harvard Business School's Advanced Management Program. Robin will head up the U.S. Natural Market Food Group Head Office in Scarsdale, NY. She and her husband Rick are in the process of relocating to the Connecticut area. They have have two children, Nicholas and Chanen.

The Natural Market Food Group (Natural Market) is a subsidiary of The Catalyst Capital Group Inc.

About The Catalyst Capital Group Inc.
The Catalyst Capital Group Inc. is a private equity investment firm founded in 2002.

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Jennifer MacLeod

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