Garden Media Reveals Top Garden Trends for 2013-14: Finding “Bliss” in the Garden, Part 1

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Garden trend spotters spot shifts in lifestyle, wellness, eCono, and color trends.

Color - Houseplants add color and life to any room

“Herbs are the gateway to gardening,” says Eric Liskey. “They’re easy to grow in containers, gardens or even on a windowsill.”

Garden Media Group, the leading public relations agency for the lawn and garden and green industry, is digging deeper into four of our twelve trends for 2013: Lifestyle, Wellness, eCono and Color. These trends are influencing choices people are making in homes, gardens and landscapes.

“We’ve identified twelve forces of nature in emerging garden and green living trends that help you find bliss in the garden through the benefits of plants,” says Susan McCoy, president of Garden Media.”

Here is a sampling of what Susan McCoy and her team of trend spotters forecast for 2013-14:
1. Lifestyle Forces. New “home pioneers” are changing the face of suburbia with easier access to services, community events and connectivity. The trend is moving towards an increase in the overall sustainable lifestyle.

Foraging is becoming a lifestyle choice and a restaurant movement driven by the desire to know where our food comes from. Foodies will find low-maintenance, small fruit shrubs and herbs offer easy pickins’ and a foraging experience right in the backyard or from a patio container.

Eric Liskey, Deputy Garden Editor of Better Homes and Gardens adds, “New plants give gardeners options to grow a picnic in a pot.”

BrazelBerries™ Collection of new edible ornamental berry shrubs is breaking new ground for growing beautiful shrubs that produce delicious berries. Two blueberries and the first-ever thornless, dwarf raspberry shrub are all new for 2013 from Fall Creek® Farm & Nursery.

“Our new BrazelBerries™ Collection is changing the way people think about berry bushes. These new varieties are first and foremost beautiful landscape shrubs. They are simple to grow and produce an abundance of delicious berries for home landscapes or containers,” explains Amelie Brazelton Aust, new products manager for Fall Creek® Farm & Nursery.

2. Wellness. According to the international research group TrendWatching, health and wellness are the #1 reasons people select the products they buy, and herbs are topping the list in the edibles category.

According to the 2012 GWA Summer Garden Trends Survey, backyard vegetable gardening has dropped from 43% to 38% since last year, but people are continuing to grow herbs. The popular blog Garden Rant predicts herbs will be “the next hot edibles”.

“Herbs are the gateway to gardening,” says Liskey. “They’re easy to grow in containers, gardens or even on a windowsill.”

An uptick in demand for medicinal herbs supports this wellness trend, according to herb expert and farmer Briscoe White of The Growers Exchange. “We’ve seen an increase in the usage of bergamot, chamomile and comfrey as well as other more unusual culinary herbs.”

3. eCono Forces. According to Dr. Charlie Hall, economist and professor of horticulture at Texas A&M, plants have a positive economic impact on increasing tourism, retail spending, and hotel occupancy rates. “In the next year, home improvement sales are projected to rise 4% which has a positive effect on landscaping.”

McCoy says that people who are either first-time buyers or want to sell their homes understand that beautiful landscapes increase property values and home sales. “Curb appeal is your home’s calling card. Experts from the Association of Professional Landscape Designers APLD create memorable gardens and landscapes for positive lasting impressions.”

4. Color Forces. From bright metallic, energizing blues and shades of green, colors mimic nature and evoke positive emotions. Pantone’s palette for 2013 forecasts a wide range of bright cheerful colors with ‘greens’ acting as a neutral color in everything from fashion to home décor.

Costa Farms offers indoor houseplants like orchids, ferns and peace lilies that come container ready in trendy runway colors that accentuate any home décor. “Containers and accessories in fashionable colors, coupled with neutral browns and grays, lend an upbeat, hip look indoors and out,” says McCoy.

Stay tuned for the next four trends to watch in our Garden Trends Report Part 2, and visit to download the free 2013-14 Trends Report.

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Katie Dubow
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