Nationwide Vehicle Wraps Manufacturer JMR Graphics Comments on Florida School District’s Announcement that They Will Begin Selling Advertising Space on Their White Vehicles.

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Following a recent decision by a Florida School District to allow businesses to advertise on the districts white vehicles, JMR Graphics comments on mobile media marketing.

On November 16, 2012, Nationwide vehicle wraps manufacturer JMR Graphics responses to Florida’s Bay School District’s announcement that it will commence the sale of advertising space on its fleet of white vehicles.

According to an article posted on website, Bay District “school board member Steve Moss is test-driving…selling ad space on the district's white vehicles. Moss says schools in nine states are now generating revenue by selling ads on buses but since that's not legal here, the district's white vehicles might be an option.”

The article reports that there is no local or federal legislation restricting Moss from allowing businesses to purchase advertising space on the district’s white cars and vans, though there is such legislation for buses. The district has nearly 30 white vehicles, which could generate a projected return of “a couple hundred thousand dollars.” Moss hopes that a trial period of allowing companies to use the vehicles for mobile media marketing will provide needed revenue to Bay’s Transportation Department, reports

In the article, Ken Phillips of Bay District’s Transportation Department stated, “It's been about two years since we've actually purchased new equipment, and our fleet is aging and we need to replace the fleet. This money will definitely help towards that cause."

JMR representative, John Galasso, weighed in on this fresh idea, saying. “Using vehicle wraps to advertise businesses on their white vehicles is the best way for the Bay School District to increase its revenue.” John continues, “It’s the least inexpensive way to utilize advertising space on vehicles, and when you factor in the cost of the wraps into the price the district quotes companies, the district really makes a profit. Moreover, the wraps will protect the paint on the vehicles, and they are easy to remove, so when the next company is ready to advertise, there’s a quick turnaround.” Furthermore, John adds, “Driving all over the area would garner a lot of views for whichever small businesses buy ad space on these vehicles. The school district stands to make a lot of money if this plan is correctly implemented.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Scott Darrohn
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