Sift Launches iPad App That Magically Turns Shopping Emails into HD Shopping Bliss

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New app instantly detects e-commerce fingerprint and converts thousands of marketing emails into a visually stimulating shopping experience

The introduction of tablets has ushered in a new way to navigate e-commerce opportunities and represent the future of online shopping. Yet, for the past fifteen years, consumers and retailers have endured an awkward relationship. Consumers sign up for shopping sites and then become frustrated with the deluge of emails they receive from retailers, leading to diminished interest in a product or brand, as well as bloated inboxes.

But what if someone could turn all of those emails into a new experience, where all of the information inside of those emails was beautifully presented? And what if that entire experience occurred in a single, sophisticated tablet app that users could access anytime and anywhere?

Enter Sift.

Sift instantly detects a user's shopping fingerprint based on their email inbox and then automatically re-formats the content from their favorite brands into an elegant HD shopping experience on the iPad. It takes less than one minute to set up a personalized shopping mall, letting consumers easily browse and find product announcements, limited offers and trending items. This hassle-free approach to shopping comes just in time for the holiday season -- as online marketing reaches its peak, and shoppers look for a simpler way to scout what’s hot.

Opting in to brand and retailer emails often leads to an overwhelming inbox, leaving the consumer unaware of the latest trends and offers. Sift solves this problem by seamlessly making those emails “shop-able,” pairing hi-def images of the items to their respective offer, integrating social media activity and allowing users to make multiple purchases without ever leaving the app.

“As e-commerce grows and brick-and-mortars depend more and more on email, our inboxes have been overtaken by shopping messages. Sift instantly fixes this problem, making it easier and more pleasant to consume all the shopping messages we receive.” says co-founder Saurin Shah.

Sift creators, Shah, a former executive from Digital Chocolate, and Ajay Subramanian, a veteran from VMware, have transformed dry marketing emails into a visual and social shopping experience. Their app instantly detects a user’s shopping fingerprint and then magically turns the inevitable flood of e-commerce messages into HD shopping bliss.

The Sift app is now available for download in the App Store. To learn more, visit

You can also watch this video to see exactly how Sift works:

About Sift:

Sift transforms your cluttered email into HD shopping bliss. The Sift app instantly captures your e-commerce fingerprint through your email and magically turns the content there into a fun, personalized browsing app on the tablet.

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Rebecca Grites
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