AVATAR NEW YORK Launches New Website for Goodwill NY-NJ

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The new website design helps enhance Goodwill NY-NJ’s re-branding efforts while supporting its mission.

Image of Goodwill Homepage

Goodwill Homepage

“We chose Avatar New York based on their demonstrated desire to understand our organization’s and constituents’ unique need,” says Andre Bromes, Chief Development Officer.

AVATAR NEW YORK announced today the launch of Goodwill Industries of Greater NY and Northern NJ, Inc. new website. The website design by Avatar New York incorporates a completely custom design and back-end content management system and allows Goodwill NY-NJ to easily manage and updated the entire site’s content.

The new website will form the foundation of Goodwill NY-NJ’s outreach to a diverse set of visitors, including providing an online portal to programs and services for people with disabilities and other individuals to overcome barriers to employment and become participating members of society.

“We chose Avatar New York based on their demonstrated desire to understand our organization’s and constituents’ unique needs,” says Andre Bromes, Chief Development Officer.

In addition to re-envisioning the design and the many online tools visitors depend on to stay in touch with Goodwill NY-NJ, the new website includes a number of innovative technology features including:

  •     Flexible and easy to use CMS platform
  •     Modern, user-centric design and navigation
  •     Content accessibility compliance
  •     Scalable, PCI compliant, cloud-based hosting services

“Critical to a successful launch of the new website was understanding Goodwill NY-NJ as an organization,” says Geoff Nazzaro, Avatar New York’s Chief Information Architect. “As is always the case, once we understand a business or organization, the site architecture, design, and tool set fall into place.”

“We are extremely pleased with the new site,” says Karen Means, Goodwill’s EVP PR/Marketing, Government and Community Relations. “The information and resources included in our site supports our work to help enhance the lives of our constituents and the success of our organization. The website reflects our mission and represents a big leap forward for our organization. We look forward to working with Avatar New York as our organization continues to grow and evolve.”

About Goodwill NY-NJ
Goodwill Industries of Greater New York and Northern New Jersey, Inc. is a nonprofit organization that provides workforce development services, youth and community programs, and retail and business opportunities in the five New York City boroughs, Northern New Jersey, Long Island, the Hudson Valley, and the capital region of NY.

We place 4 people in jobs every hour of every business day. To calculate the positive impact of your Goodwill donations, use our donation impact calculator.

About Avatar New York
Avatar New York is a forward-thinking and technologically progressive interactive digital agency delivering robust and durable e-business solutions. Our approach is business focused, meaning we custom tailor each digital solution to match a business’ current and future goals and requirements. We have almost a decade of experience helping organizations leverage design and technology to produce unique, powerful, feature-rich online experiences.


For immediate release.

Additional information available from:

Todd Johnson, Business Development Director

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