360PR to Handle Balance Bar Campaign

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Responsibilities include launch of new Dark line.

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The ‘balance’ message is more relevant today than ever, with our on-the-go lifestyles and an increased consumer focus on healthy living.

360 Public Relations has been selected to handle a new campaign for Balance Bar®, including the launch of its new Balance Bar Dark line.

360PR’s team for Balance Bar will include staffers in Boston and New York. The campaign gets underway this month.

“We selected 360PR for their experience with healthy living brands and the consumer audiences we want to reach,” said Peter Wilson, president and CEO of Balance Bar Company.

First introduced two decades ago, Balance Bar was an early leader in the nutrition energy bar category. The upcoming campaign will highlight the brand’s product innovation and “balance” message – helping a range of consumers find balance in their everyday lives through a healthy lifestyle.

“The ‘balance’ message is more relevant today than ever, with our on-the-go lifestyles and an increased consumer focus on healthy living,” said 360PR Healthy Living Practice Leader Victoria Renwick.

Other clients in 360PR’s Healthy Living Practice include Stonyfield, Vitasoy USA, Sun Country Foods, Peapod by Stop & Shop and the Ball® Brand.

About Balance Bar    
Founded in 1992, Balance Bar, one of America’s original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars are available in eight unique product lines (Original, Gold, Dark, Bare, Café, CarbWell, nimble and mini) and all 28 flavors are based on the 40/30/30 nutrition model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visit http://www.Balance.com. Follow Balance Bar for tips and nutritional information on Facebook (http://www.facebook.com/Balancebar) and Twitter (http://www.twitter.com/Balancebar).

About 360PR
Recently named Boutique PR Agency of the Year and a Best Agency to Work by The Holmes Report, and a finalist for 2012 PRWeek Boutique Agency of the Year, 360 Public Relations creates integrated campaigns that build audience, engagement and advocacy. Every day agency staff are immersed in the communities online and off that reach parents, foodies, green consumers, gamers, techies and more. For more, visit http://www.360PR.com and join us on Facebook and Twitter.

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