Three Topics to Avoid When Writing Greeting Cards

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Online greeting card company Card Gnome offers tips to write the perfect greeting card this holiday season

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Think about the type of greeting card you’d like to receive yourself: polite, heart-felt, and free of unwanted advice. Then write something from the heart that’s both reflective and thankful. -- Joel Wishkovsky, CEO of Card Gnome, Inc.

Writing the perfect greeting card can sometimes be tricky. For many it’s an art form to maintain the right amount of humor and personality without being too sentimental, verbose or cliché. This holiday season, Card Gnome, an online greeting card company powered by independent artists, has assembled the top three topics to avoid when writing season’s greetings to family and friends.

1)    Too Much Information
This tip is two-fold. Avoid too much information about yourself and keep your greeting card brief. During the holidays your loved ones want, and expect, an update on your family and work life but a greeting card isn’t meant to replace a phone call. Keep your message high level to include major life events that the recipient would probably want to know – such as moving, landing a new job, having a baby, winning the lottery, etc. Don’t forget to ask about their lives too – family, vacations, and other poignant events. Secondly, while the gift of gab is wonderful for casual conversation, remember this is the written word. Greeting cards should be succinct while remaining sentimental and thoughtful.

2)    Politics + Religion
Certain topics, like politics and religion, don’t belong in the workplace nor do they belong in greeting cards. Of course, this depends on whom you’re sending the card to but general guidelines say to avoid these topics out of respect for differences in party affiliation and religious beliefs. No need to start a heated debate over the fiscal cliff in a friendly greeting card.

3)    Offering Advice
Remember that greeting cards are not a good time to be offering advice. Even if the recipient is bad at managing money, impolite, or they have an off-putting lack of regard for personal hygiene, now is not the time to talk about that. The purpose of greeting cards is to, well, greet your loved ones, not put them in a bad mood.

“Keep the focus on the relationship between you and your loved ones,” recommends Joel Wishkovsky, co-founder and CEO of Card Gnome. “Think about the type of greeting card you’d like to receive yourself: polite, heart-felt, and free of unwanted advice. Then write something from the heart that’s both reflective and thankful.”

New Card Gnome members that sign up with Facebook will receive their first card for free. First card trials at Card Gnome are available to everyone year round, which provides an all access experience. Card Gnome brings the convenience of a favorite card store, writing desk and local post office all in one place online. Looking for funny Christmas cards for women? has a library of over 6,000 greeting cards for every occasion.

About Card Gnome
Card Gnome is an online greeting card company offering personalized paper cards. Based in Boulder, Colo., Card Gnome offers the ease of online ordering while remaining dedicated to preserving the time-honored tradition of receiving real cards in the mail. The company works with an exclusive community of independent artists from around the world. Customers can select from thousands of cards and schedule delivery up to one year in advance. Card Gnome’s technology focuses on helping people find the perfect card. All cards are printed on 100% recycled card stock and packaged in biodegradable materials. For more information, please visit and follow on and

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Courtney Walsh
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