A Proposal for Love Equality Installed on Congress Street in Boston this Month

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Carter's Diamonds and Fine Jewelry & Designer Rony Tennenbaum Collaborate on Billboard Ad for Same-Sex Couples just before Holiday Season 2012

"I have always believed that everyone has a natural birth right to marry the person they love and that no one group or individual has the right to tell anyone who that someone should be.”

This November, a 30 foot, illuminated billboard will be installed on Congress Street in Boston, Massachusetts, effectively prompting passing drivers to consider their belief in Love Equality, and propose to get married.

The billboard launches a dynamic synergy between Carter's Diamonds and Fine Jewelry, a local destination jewelry store for couples searching for their bridal jewelry, and jewelry designer of engagement and wedding rings to the LGBT community Rony Tennenbaum.

The expansive ad resounds the case of marriage equality and Tennenbaum's more universal message of “Love Equality.”

"I have always believed that everyone has a natural birth right to marry the person they love and that no one group or individual has the right to tell anyone who that someone should be,” says Tennenbaum.

Following President Obama’s endorsement this year of same-sex marriages, Tennenbaum explains, “I am proud and honored to live in a time when the leader of the free world takes a stand to support that theory and moves us closer to not needing to call it 'gay marriage', but rather 'marriage'.”

For Tennenbaum, his personal mission as a social advocate and tireless dedication to his craft are one in the same. It is this quality that has brought about synergetic partnerships with luxury retailers like Carter’s Diamonds and Fine Jewelry in Danvers, Massachusetts.

“It has been a pleasure working with Rony and we are thrilled and excited for the launching of his line in our store,” said Kelly Flahardy, General Manager of Carter’s. “He is extremely kind and an inspiration to many -- not only with the work he has done, but also as a person in today's society. We at Carters support him in every way.”

The Billboard on Congress Street will be installed for the duration of November, just in time for the 2012 Holiday shopping season.

About Carter's Diamonds and Fine Jewelry
Since 2001, Carter’s has been the premier destination for engagement and fine jewelry for the North Shore communities of Massachusetts. Carter’s customers have an array of world-renowned brands to choose from. For those who desire the ultimate in luxury, Carter’s offers custom one-of-a-kind jewelry designs. At Carter’s, the artistic and sentimental qualities of your jewelry are valued, but even more so, you as a customer, are appreciated and met by a personable staff ready and willing to help you purchase the perfect gift.
Located at 150 Andover Street on Route 114 in Danvers, MA 01923 (978)646-8811

Rony Tennenbaum
Rony Tennenbaum is a New York based jewelry designer of wedding and engagement rings for the gay, lesbian, bisexual, and transgender community. The Rony Tennenbaum brand has launched a series of signature marketing campaigns that echo the designer’s personal commitment to social advocacy and awareness. The Congress Street Billboard in Boston, Massachusetts is an extension and culmination of this purpose-driven marketing strategy.

To learn more about Rony and his work visit http://www.ronytennenbaum.com

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John Khatcherian

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