Social media is becoming increasingly important for businesses to gain visibility on the web.
(PRWEB UK) 23 November 2012
A survey of 294 mid-size and enterprise level marketers by Lyris has revealed that more than eighty per cent of marketers now use social media tactics. Facebook was perceived as driving the best results, followed by Twitter and LinkedIn.
Fifty-one per cent of marketers plan to increase their spending on Facebook in the coming year, exceeding other social media investments.
A recent best practice guide by Econsultancy suggested that brands need to post frequent updates to maintain their engagement with fans. Studies have also found that visual content such as photos and videos generate sixty-five to three hundred and fifty percent higher engagement than non-visual.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Social media is becoming increasingly important for businesses to gain visibility on the web. With more than a billion users, Facebook is fantastic exposure for a business. To get the best out of your Facebook profile, you really need to invest in it.
“At SEO Positive we tailor our social media management to each individual company, thoroughly researching each brand to meet their needs and provide the best possible exposure and engagement with their desired audience.”
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.