Main Street Santa Monica to Celebrate the Holidays with Festive Extravaganza

Share Article

Main Street invites its neighbors out on December 1st and 2nd for a weekend of shopping, partying, caroling, an Instagram contest, a visit from Santa, and a sidewalk sale

News Image

The holidays are just around the corner and historic Main Street in Santa Monica will be getting in the spirit on Dec. 1st and 2nd when they will host a street-wide holiday party and sidewalk sales. Over 30 businesses will be participating, offering holiday beverages, snacks, sweets, door prizes, and more.

On Saturday, Dec. 1st Main Street will become Santa Monica’s holiday shopping destination, with holiday parties taking place up-and-down the street.

Of course, no holiday party would be complete without a visit from Santa himself! Santa will be arriving in his sleigh (a Santa Monica Fire Truck) on the museum lawn to pose for photos with the kids on December 1st at 5 p.m. Guests can tell Santa if they’ve been naughty or nice for free, and are encouraged to bring their own camera to snap these holiday memories.

At 6 p.m. on Dec. 1st, there will be a tree lighting ceremony with music by the Samohi Choir and Green Brooms Music Academy on the California Heritage Museum lawn. Afterwards, Santa will lead the Candlelight walk to the famous Shopping Cart tree at the Edgemar courtyard, complete with music by the Off Their Jingle Bell Rockers. For the rest of the evening, Santa and the caroling groups will stroll the street and attend the parties, with Santa available for more photos and a hearty Ho Ho Ho!

The sidewalk sale takes place on both December 1st and 2nd during the hours of 11 a.m. to 7 p.m.

And Main Street will be inaugurating a social media contest thru Instagram. Any shoppers who take a snapshot of an item under $100 that catches their eye in any shop or food establishment on Main Street, and upload it to Instagram, will instantly be entered to win their choice of a gift. Participants are encouraged to use the hashtags #MERRYONMAIN and #MYMAINGIFT and to identify the business when participating.

Main Street Santa Monica is excited to spread the holiday cheer with this joyous weekend of events and sales. For more information and all the details on the various events at the participating stores, please visit

About Main Street Santa Monica:
Main Street Santa Monica is an eclectic collection of restaurants, boutiques, cafes, and various services stretching for about a mile from Pico south to the Santa Monica City limit. It is NOT the Mall. Historic, and Going Green, the street offers numerous unique shopping and dining experiences. Main Street is also popular for the weekly Farmer’s Market every Sunday at Heritage Square, the annual Summer SOULstice, and the annual Holiday event featuring The Shopping Cart Tree. For more information visit

Media Contact: Kelley Coughlan, Melrose PR, kelley(at)melrosepr(dot)com, (310) 450-7960,

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelley Coughlan
Melrose PR
Email >