Shoppingpal Launches a New More Collaborative Way for Online Shoppers To Make Better Shopping Decisions, Just in Time for Christmas

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When shopping online, for most people it’s a tedious and time-consuming process. There are literally thousands of sites, a multitude of prices and when trying to choose a product, consumers frequently email multiple links back and forth to friends and family. The whole process can make one’s head spin.

Today, NYC-based startup shoppingpal launched a free Web tool that aims to help online shoppers through all the little tasks that go in between finding their first product to making a purchase decision. "We created shoppingpal because we felt that there wasn't a good way to stay organized and get advice about products people actually buy, like a camera or a Christmas gift," said co-founder Pratik Patel. "Trusted input from close friends and family is the most influential factor in making a purchase decision, yet this feedback typically comes through email links, which is not organized to help a consumer make a decision.”

A shoppingpal user can save a couple of product ideas into an interactive list, and share it with their close friends or family for input. Chosen collaborators can install a bookmark and add to the list if they have better ideas. While users search for the perfect product, shoppingpal is combing through thousands of retailers to find better or cheaper alternatives to add to the discussion. After an assortment of goods are saved, the user can run a poll to help them choose which product is best. Users can even use this tool as a wish list for holidays or birthdays to share with people and let them know exactly what they want.

Shoppingpal is helping consumer making more informed purchase decisions during the holidays. On average, shoppingpal users see 10 product suggestions (from both friends and shoppingpal) and 7 comments before making a single purchase.

Shoppingpal is super simple to use and 100% free. You can find it at

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