Social networks are just one piece of the puzzle and communications campaigns must be multi-faceted in order to be truly effective.
Fort Lauderdale, FL (PRWEB) November 28, 2012
Top South Florida PR firm Red Banyan Group today announced the public launch of its Google+ page. The new social network page will serve as an additional avenue for the top crisis PR firm to engage with its followers and share insights with the public.
Red Banyan Group is active online, utilizing numerous social media outlets and web tools. The new Google+ page will join the respected public relations firm’s lineup of Facebook, Twitter and LinkedIn pages, where Red Banyan Group frequently communicates news updates and crisis communication tips.
While maintaining its own strong online presence, Red Banyan Group focuses the bulk of its efforts on advising clients on their own communications efforts, including the use of social media. Recognizing the power and visibility of social networks, the firm includes strategic use of social media elements in nearly every campaign it coordinates.
However, Red Banyan Group typically cautions clients that social media is simply one tactic which should be implemented alongside many others as a part of a well-aligned, strategic communications plan.
“Social media is a wonderful tool that can be very powerful in telling a brand’s story and reaching target audiences,” said Red Banyan Group Founder and Principal Evan Nierman. “But social networks are just one piece of the puzzle and communications campaigns must be multi-faceted in order to be truly effective.”
About Red Banyan Group
Red Banyan Group is a top public relations agency based in Florida with clients all across the country. Red Banyan Group combines substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Specializing in crisis PR, corporate public relations and legal PR, Red Banyan group provides an integrated approach to communicating rooted in strategy. Learn more at http://www.redbanyangroup.com, become a fan on the Red Banyan Group Facebook page and follow the firm on Twitter.