App47 Adds HTML5 Support to its Enterprise Mobile Application Management Platform

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A welcome means of delivery and control in an increasingly BYOD friendly marketplace

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The ability to add App47’s mobile app management capabilities to an HTML5 app is a big win for enterprise organizations.

Following a recent announcement that its enterprise mobile application management platform can be implemented without writing any code, App47, today follows through with the news that the platform now supports HTML5.

“HTML5 support is a natural evolution to the App47 product line,” said CTO Andy Glover. “More and more enterprise clients are choosing HTML5 over native when looking to get out the door faster and deliver mobile apps to employees in less time and for less money. The ability to add App47’s mobile app management capabilities to an HTML5 app is a big win for enterprise organizations.”

Glover further explained that enterprise app developers of both native and HTML5 apps need deep functionality management and access to deep user data that can refine performance and features to ensure app optimization. “An HTML5 build essentially eliminates the need to build a native shell,” Glover explained. “You can mobilize legacy functionality without wrapping everything up in one native container at a time. This makes it very appealing to fast-moving companies, who now don’t have to compromise with respect to getting the App47 MAM capability available to any native app.”

Glover added that App47’s HTML5 integration also speaks to the user expectation, whether consumer or enterprise, of tapping icons rather than typing a URL. App47’s HTML5 support allows the enterprise to iconify a URL and easily distribute that functionality via an internal enterprise app store -- an ability not currently possible with iTunes and Google Play.

These and other recent App47 innovations will be discussed at the MoDevEast conference that starts today at the Gannett Conference Center in McLean, VA. The conference brings focus to the app developers looking to optimize functionality across all mobile platforms. Along with Glover, App47 CEO Chris Schroeder will be presenting at MoDevEast on Friday, elaborating on App47’s perspective of today’s enterprise mobile marketplace. Visit to see a schedule of the itinerary.

App47, a gold-level MoDevEast sponsor, specializes in the enterprise mobile application management (MAM) lifecycle, from deployment, through management, to performance analytics and ROI while ensuring enterprise and user data privacy, and optimized mobile user experience. App47 offers a free trial version of its MAM solution, and allows users to automate mobile application deployment by creating their own self-service enterprise app store. To learn more, visit

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