Preston Kelly Wins Interactive Media Awards Best in Class Honor for Regions Hospital Website

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Preston Kelly adds to a list of recent victories with the Interactive Media Awards Best in Class honor for its redesign of the Regions Hospital website.

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Most of our national awards have been for integrated campaigns or Effies for effectiveness, but this award recognizes for our web strategy and design abilities

Preston Kelly, the Iconic Ideas marketing agency in Northeast Minneapolis, announced today it has been awarded the Interactive Media Awards (IMA) Best in Class honor for its Regions Hospital website redesign.

The website competed in the Hospital category and won Best in Class with an overall score of 485 out of a possible 500. According to the IMA, “The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.”

In order to win this award, Preston Kelly’s site had to successfully pass through the IMA’s comprehensive judging process, achieving very high marks in multiple judging criteria including design, usability, innovation in technical features, standards, compliance and content. The IMA website notes that the Best in Class Award is “an achievement only a fraction of sites in the IMA competition earn each year.”

“Winning this IMA award is another endorsement for our integrated digital disciplines,” said agency president Chuck Kelly. “Most of our national awards have been for integrated campaigns or Effies for effectiveness, but this award recognizes PK for our web strategy and design abilities.”

Preston Kelly digital creative director Peter Tressel also noted, “Our team worked seamlessly with the internal teams at Regions and its parent company Health Partners. Great websites aren’t just a labor of love, but a collaboration of love by all three teams. I’m glad that we can toast this recognition together.”

The IMA award is a building block for Preston Kelly’s new Digital Director Tom Schooley, who joined the agency in October. Schooley held key strategy positions with Best Buy during its digital renaissance, had his own digital marketing consultancy, and most recently directed the build and launch of an e-Commerce site for Honeywell responsible for hundreds of millions of dollars in sales.

Preston Kelly has one of the region’s strongest reputations in the healthcare industry, with creation of award-winning campaigns for HealthPartners, Be the Match, Physicians Mutual, virtuwell, Medtronic, YumPower and CoOportunity Health.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients across multiple categories. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the national 2012 Effie Awards, its third such award in the past five years. The agency also earned recognition for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit, become a fan on Facebook at or join the conversation on Twitter at You can also read our musings on the latest trends in advertising at

About Regions Hospital
Regions Hospital is a privately owned not-for-profit organization that has served its St. Paul and surrounding communities since 1872. Patients travel from throughout Minnesota, western Wisconsin and other Midwestern states to receive the exceptional care that Regions hospital provides. Regions hospital is recognized for its specialty programs in heart, cancer, behavioral health, burn and emergency and trauma departments. Regions hospital is also part of the HealthPartners family of care, which allows for resources in numerous fields of healthcare.

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Dan Lescarbeau
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