Tatango Acquires Restaurant Text Message Marketing Provider - Hungry Thumb

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Acquisition to Expand Tatango’s Reach Into Restaurant Market.

The acquisition of Hungry Thumb compliments Tatango's leadership in text message marketing.

Tatango, a leading text message marketing software provider, announced today that it has acquired Hungry Thumb, a restaurant text messaging provider operating under the vanity short code 486479 (HUNGRY).

The acquisition of Hungry Thumb compliments Tatango's leadership in text message marketing, by providing key partnerships developed by Hungry Thumb with both restaurants and restaurant associations. This coupled with the recent launch of Tatango's new enterprise solution, TatangoPlus, and their expansion into Canada augments Tatango's role as a leader in driving text message marketing forward.

“We're excited to welcome both the Hungry Thumb team and their customers to Tatango, and look forward to building on the success that Hungry Thumb has already built within the restaurant industry," said Derek Johnson, CEO of Tatango. "This acquisition will further our expansion into the restaurant market, and allow us to take a larger market share in this fast growing industry vertical."

“It was time to kick-it up a notch,” said Joel Cheesman, founder of Hungry Thumb. “Tatango brings a unique combination of leadership, vision and energy to the table that will enable the original mission of Hungry Thumb to be realized in a way that wouldn’t have been possible otherwise.”

As part of the acquisition, Cheesman will be joining the company as an advisor. He brings 15 years of business management and entrepreneurial experience to the executive team. Prior to starting Hungry Thumb in 2011, Cheesman served as SVP of Technology for Jobing.com, a Phoenix-based, venture backed company.

Tatango's SMS marketing software makes it easy for small to mid-sized businesses to create and send text message promotions to their customers. Tatango provides its clients with access to both shared and dedicated SMS short codes, with a free 7 day trial of their SMS marketing software at http://www.tatango.com/signup. After the free 7 day trial, Tatango offers unlimited text message marketing starting at only $24/month for up to 250 phone numbers.

For more information about Tatango and the Hungry Thumb acquisition, please visit http://www.tatango.com/blog/tatango-acquires-restaurant-sms-marketing-provider-hungry-thumb

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Derek Johnson
Tatango, Inc.
(206) 274-6599 131
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