Just Released- New “Behind the Scenes” Video Showing the Benefits of a Home Energy Checkup

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New video shows actual home energy checkup and outlines the benefits of the Texas HERO program.

The Texas Home Energy Rating Organization (HERO) empowers consumers by giving them information for taking control of their air quality, comfort and the family budget by having a full home energy checkup. Now anyone can see the process with a new video posted on the Texas HERO website. (http://www.beatexashero.org)

Viewers can now see a certified Texas HERO auditor performing full diagnostic tests on a home’s heating and cooling system, using a smoke machine to find leaks in ducts and windows and looking for gas leaks and carbon monoxide.

Also highlighted in the 4 minute clip:

-The benefits of hiring a certified Texas HERO auditor
-How performing a home energy checkup can save money
-Type of analysis a certified Texas HERO auditor will provide to consumers including a list of the home’s energy problems, options for repair, understanding the costs involved and consultation on alternatives

“Telling a consumer the benefits of a home energy check up is one thing, now we can show them,” says Maci McDaniel, executive director of Texas HERO. “This video not only explains the benefits our checkups provide, potential customers can see an actual checkup taking place in a home and know what to expect when they sign up for one.”

The project was shot and produced by Texas HERO’s longtime marketing and advertising partner- On Target! Marketing and Advertising. “Video on demand is one of the best ways to get the message across to consumers,” says On Target! owner Scott Steiner. “Using this powerful medium for Texas HERO was a no brainer. It shows the pains consumers face and offers a real solution.”

While the video is expected to educate consumers, Steiner says he expects to see the traffic to the company’s website increase. “We not only expect more visitors to their website, we think they’ll stay there longer while viewing it,” he says.

Texas Home Energy Rating Organization (Texas HERO) is a non-profit, membership organization that exists to educate the public and the home energy rating profession; provide a forum for home energy rating industry cooperation on best practices, ethical standards and policy goals; and promote the benefits of energy conservation initiatives and incentives to homeowners, homebuilders and businesses. For more information on Texas Home Energy Rating Organization, visit their website at: http://www.txhero.org


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Scott Steiner
On-Target! Marketing & Advertising
(281) 444-4777
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