Concentric Studio Completes Redesign of Victoria’s Secret E-commerce System

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E-commerce redesigned for a faster, easier, and smarter customer experience.

Interactive agency Concentric Studio (, known for designing high-profile websites and mobile applications, today announced the launch of Victoria’s Secret’s ( redesigned e-commerce checkout process. The e-commerce project is the latest addition to Concentric Studio’s ongoing work with the retail brand.

The Victoria’s Secret e-commerce redesign focused on enhancing the customer experience and transactional path, improving the checkout process to be faster and more intuitive to use. Concentric Studio’s design team accounted for a wide range of user scenarios and explored ways to simplify and reduce the number of steps needed to complete the checkout process. The new interface is more responsive, with a cleaner layout and better organization of information.

“Creating highly functional, intuitive interfaces has far-reaching implications for the customer as well as for the bottom-line of e-commerce websites," said Glen LaFortune, Co-Founder and Principal at Concentric Studio. "We were excited to work on the project and look forward to seeing great results."

Concentric Studio has worked with the Victoria’s Secret creative team on a range of initiatives to redesign the website as well as with other projects including: VS All Access, the Victoria’s Secret mobile website and the Body by Victoria™ microsite. To view case studies on these projects and others, please visit:

About Concentric Studio

Concentric Studio is an interactive agency that specializes in the development of websites, mobile applications and other digital media. Concentric Studio creates compelling user interfaces that target client objectives and maximize bottom line results. Headquartered in New York City, clients past and present include: The Council on Foreign Relations, Victoria’s Secret, Anthropologie, Martha Stewart Living Omnimedia, Foreign Affairs, Billboard Magazine, and CNNMoney among others. For more information, please visit


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Vinti Bhatnagar