Under Armour Amplifies "The Ultimate Intern Team" Digital Search for 2012

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Sports Performance Brand Requiring Candidates to Apply Through Facebook Using 140 Character Cover Letter and Create Tumblr Page

Under Armour, Inc., (NYSE: UA), the leader in sports performance apparel, footwear, and accessories is building upon the success of their 2011 “Ultimate Intern” search and expanding the program to offer five college student candidates an opportunity to join the brand this summer as part of the “Ultimate Intern Team.” Students can apply through the Under Armour Facebook page by submitting a 140-character cover letter beginning at 6:00PM EST today through February 27. Additionally, applicants will be challenged with creating their own Tumblr page to prove that they have what it takes to be part of the Under Armour brand.

The five interns will be selected to work in positions such as copywriting, production, graphic design, social media, and creative design, all with an emphasis on digital engagement. Students will learn first-hand how Under Armour continues to be a leader in performance innovation, working with the brand’s elite athletes and going behind-the-scenes at events and commercial shoots. The “Ultimate Intern Team” will also be tasked with strategizing, writing, capturing, and editing content to distribute through Under Armour’s social media channels, highlighting the Under Armour culture and activating around everything from product releases to athlete initiatives.

Developed with agency partner Red Tettemer and Partners, the 2011 inaugural “Ultimate Intern” search brought in over 5,000 applicants and added 120,000 new fans to the Under Armour Facebook page pushing it over the 1 million fan milestone. Additionally, the program increased direct engagement with the brand’s fan base, resulting in an increase of “likes” by 130% and active users by 25%.

“With the success of our first ”Ultimate Intern” search in 2011, we wanted to continue to evolve and expand the program to reflect Under Armour’s growth and the ever-progressing world of digital media,” said Dan Mecchi, Under Armour, Director, Digital Media. “Under Armour, first and foremost, is a brand built around innovation and developing an internship program that requires its applicants to be innovative and think outside the box not only is true to our brand, but also provides us with fresh and forward-thinking talent to join Under Armour.”

The internship is open to current undergraduate and graduate students who will be returning to school following the summer. Selected interns will each receive a $5,000 scholarship paid directly to his or her school. The top five candidates for each position will be announced on March 9. The selected candidates will participate in a Skype interview on March 14 and the final selected candidates will be announced as the “Ultimate Intern Team” on March 16 and will report for their summer internship from May 29 through August 10, 2012.

For full terms, more information, or to apply, visit http://www.facebook.com/underarmour.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at http://www.UA.com.


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Danielle Cavalli