Market Awareness and Austin SCIP Present: Dr. Jay Paap, Using CI (Competitive Intelligence) to Support Innovation – Tools to Help Organizations Compete with Intelligence.

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Dr. Jay Paap to visit the Austin SCIP Chapter and present his highly rated talk on CI and Innovation, downtown Austin at 6:00 pm on March 1st.

CI and innovation are two powerful tools that firms can use to grow their businesses. Unfortunately, many fail to understand the critical link between them. This presentation will explain the logic of CI and the dynamics of innovation to show how they can work together to drive growth.

Dr. Jay Paap, a CI practitioner for over three decades, will lead the presentation. Jay is a highly demanded speaker who regularly presents on innovation and CI to executive audiences around the world. The message of this presentation is simple and clear: Any organization wanting to innovate needs to recognize the central role of CI.

“Jay, as a presenter, has been on our radar since we launched the SCIP Chapter in Austin. We are excited that he will finally be flying in this March to share his wealth of knowledge and experience with our Chapter members and friends”, said Crystal Pieschel, Austin SCIP Chapter Coordinator and Sales Manager at Market Awareness.

In addition to a stimulating presentation by Jay, the event will allow attendees to benefit from some fun and valuable social networking time. For more information on this exciting event please click on the link below.
About Jay Paap:
Dr. Paap has been active in the management of technology for 45 years, and has consulted with industrial and governmental organizations for over 35 years. Jay received his Ph.D. from MIT’s Sloan School of Management. He is a long-time member of SCIP, and the Product Development and Management Association. Jay served on the editorial advisory boards of Technology Management, The Journal of CI and Management, and Competitive Intelligence Review where he served as the guest editor for a special edition on competitive technical intelligence. He co-authored “Anticipating Disruptive Innovation” which won the IRI’s Maurice Holland award for the best article published in Research Technology Management. Dr. Paap is a frequent speaker on open innovation, innovation management, and competitive intelligence, appearing in executive-level seminars throughout North and South America, Europe, Asia, Africa, and Australia.

About SCIP:
SCIP (Strategic and Competitive Intelligence Professionals) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking.

About Market Awareness:
Market Awareness provides competitive intelligence that enables firms to understand their ‘perceived’ strengths and weaknesses according to existing customers and lost prospects, and properly position them against their competition to win, maintain and retain more clients.


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Crystal Pieschel