Birst Makes Big Data Accessible To Midsize Organizations

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Automated Analytic Platform Now Extended to Hadoop for Easiest Way to Turn Big Data into Actionable Intelligence


“Birst’s automated multi-dimensional database allows organizations to quickly and easily take big data and make sense of it,” said Rick Spickelmier, Birst CTO.

Birst Inc., the leading provider of Agile Business Analytics, today announced support for Apache Hadoop combining the massive scale of Hadoop datasets with Birst’s agile multi-dimensional database. Business users can now aggregate and visualize big data such as website interactions, social media and cloud traffic quickly and easily which traditionally would have required extensive ETL processes and considerable pain to set up—something that has prevented midsize organizations from making big data actionable.

Birst, Cloud Award winner for Data Innovation of the Year, continues to advance its leading data warehouse technology and agile business analytic capabilities with big data integration. Traditionally integrating and optimizing structured information from SAP, SalesForce, Cloud sources and relational databases, Birst is now extending the same flexibility to big data. Many organizations recognize the value big data has to offer, but except for the very large who can manage the complexity, is beyond the reach for most. Birst has lowered the adoption barrier by giving users the capability to treat big data like any other ordinary data set.

“Information managers must fundamentally rethink their approach to data by planning for all the dimensions of information management," said Mark Beyer, research vice president at Gartner. "The business's demand for access to the vast resources of big data gives information managers an opportunity to alter the way the enterprise uses information.”(1)

Birst provides access to data stored in Hadoop and equips the business analyst with the power to discover new relationships and patterns in data without locking them into manual ETL processes. With Birst’s agile BI solution and Hadoop’s massive store, business users can now:

  •     Obtain high level analytic insight on massive amounts of data. Birst creates multi-dimensional models from subsets of Hadoop data and allows business users to browse, query or visualize big data
  •     Seamlessly elect between real-time access to Hadoop data or integrating Hadoop data with other data sources including SAP, SalesForce, operational and financial information into automatically created multi-dimensional datasets.
  •     Tap into the power of massive scale; from petabytes of data using Hadoop’s distributed file system to report on extremely large data volumes.
  •     Deliver insights to a broad set of individuals in a readily consumable manner via dashboards, reports, ad-hoc queries, and mobile delivery—all which can be modified quickly and easily.

“Business Analytics is changing as the volume of data from online web interactions skyrockets and customers increasingly want to browse, query or merge transactional data with interaction data”, said Rick Spickelmier, Birst CTO. “Data in Hadoop is not well suited for business intelligence and to make it actionable takes a lot of work. Birst’s automated multi-dimensional database allows organizations to quickly and easily take big data and make sense of it.”

Birst support for Hadoop is included in the Birst business analytics platform at no additional charge. Hadoop support will be generally available in 30 days.

Learn more how you can leverage Birst to get the most out of your Hadoop data by joining a live webinar on Tuesday, February 28, 2012 at 10:00 am PT. Register today at

About Birst
Birst™ is the leader in agile business analytics. It offers a single place to manage all of a business’ analytics and agility to answer questions that span departments, data sources, and deployments—across both public and private Clouds. Birst gives users the fastest way to answer their most pressing business questions—and then all the ones they didn’t know to ask. At one-third the cost, time, and staff of traditional big BI, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience. For more information, visit

1. Gartner, “'Big Data' Is Only the Beginning of Extreme Information Management” April 7, 2011


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Stacey Collins Burbach
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