Lincoln Property Company Southern CA Region Implements Apartment CRM

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High Tech Apartment CRM Advances Customer Service Capabilities

Lincoln Property Company Southern CA Region, , implemented CRM (Customer Relationship Management) software during the last quarter of 2011. The unique application developed by® , , works 24/7 to track, manage, schedule, analyze and share leasing information via the Internet. The program frees up leasing professionals to spend more one-on-one time with prospective and current residents. Customer service and satisfaction has always been a major management initiative for Lincoln Property Company.

Rick Holcomb, Area Vice President says, "All of my leasing teams love the software product. It was extremely easy to learn and implement. We have been able to track all of our marketing sources more accurately than ever. has made email responses quick & consistent and has streamlined the follow up process."

One of the great advantages for property management today is the wealth of apartment information easily available; and as such, it now generates quadruple the lead traffic compared to what kind of leasing traffic was available before the Internet. That volume of traffic is unmanageable without organization tools and impossible to maintain consistent follow-up without industry-focused software like, Lincoln Property Company has a proven track record for advancing technology to improve their customer’s service satisfaction and lifestyle. provides valuable information for their clients as well; such as instant cost per lead, cost per lease, personnel performance, advanced demographic data and advertising source performance and feasibility accounting. currently includes a remote dashboard application, This program provides instant access to CRM, other property management software and services, interactive presentations and forms via iPad/tablet, laptop and desktop computers at the same time. Property managers can also create and archive inspection notes, resident service requests, email, and other company reports and communications at their discretion.

About DIV of®— Ad Agency | Software Development | Data Centers is a web based prospect engagement and advertising analysis software specifically designed for the multifamily industry by, leading web site and Internet marketing developer. It empowers leasing professionals to cut prospecting time in half and it automatically keeps track of massive demographic and source response details. Management leaders and directors have remote control access to real time leasing activities, personnel and advertising performance ratings, as well as cost-per-lead/lease and historical trending. is integrated with most popular property management services such as Yardi, MRI, Real Page, AMSI, Level One, Call Source and VaultWare.

Founded in 2000, is recognized as an established leader in the apartment industry website, Internet marketing and software development services. With offices located in Tulsa, Dallas and Houston, the company has been distinguished as one of INC5000’s fastest growing companies in 2010. offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming. has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under;, and provides web-based prospecting, marketing, advertising management, and support services. has provided services to innovative real estate companies like Allison-Shelton, Lincoln Property Company, The Collier Companies, Paradigm Properties, JMG Realty, Greystar, and ZRS Management, LLC. The company represents a collective seventy years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.

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About Lincoln Property Company

Lincoln Property Company, , was founded in 1965 for the purpose of building and operating quality residential communities. Development activity consisted of garden apartments, primarily in Texas and the southwestern United States. Lincoln partners were the sole financial investors in these original residential developments. The need for experienced, professional property management was recognized during these early years. In the process of managing their own development properties, Lincoln began attracting, training and organizing the nucleus of its present property management group. As Lincoln began to grow and prosper, it expanded into other major areas of the United States.

As a leader in the residential property management field, Lincoln has committed a substantial amount of resources in developing its infrastructure, including the creation of its own training curriculum and management manuals for the continued development of personnel. This commitment has enabled Lincoln to manage properties successfully for clients, large and small, for over four decades. Nonetheless, Lincoln continues to strive for better results, better systems and better ways to serve their residents and investors.


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Becca Wilson
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