TVA Media Group’s Latest Campaign Achieves 4.11 Media Efficiency Ratio

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Demonstrates that Shared Risk Advertising & PR Succeeds Even in a Tough Economy

Before we came to TVA our company was not profitable as we were really struggling... to reach our target customer. Since starting the MediaBlitz!® we’ve now become profitable and our sales are accelerating at a blistering pace.

In the face of tightening budgets and lowered advertising spends, TVA Media Group has announced the results of their latest successful partnership with StreetStrider. As the economic crunch continues to put the squeeze on advertising budgets, advertisers are looking for effective ways to get the most out of their marketing dollar. Conventional shared risk advertising is becoming increasingly popular, but poses a few challenges. There are only a handful of TV media companies that offer shared risk/rewards strategies, and those that do tend to demand a lion’s share of the profits or equity in the company. TVA Media Group, however, offers a unique proposition that ensures that everyone wins.

TVA’s recent campaign with StreetStrider demonstrates just how effective the approach can be. New ventures are often hardest-pressed to come up with the funding for a comprehensive media blitz, even if there is little doubt of the company’s chances for success. TVA helps companies of all sizes build robust campaigns, even with limited budgets. For every advertising dollar a company commits to the campaign, TVA will match or triple the funds in exchange for a proportionate share of the net profits.

A key differentiator lies in the fact that TVA’s profits are derived from the net, rather than gross, sales. This ensures that clients are fully in the black and profiting from the campaign before TVA is paid their cut. Additionally, a TVA MediaBlitz!® allows clients to realize multimillion dollar campaigns for cents on the dollar. The package includes at least 25,000 airings on major national networks, dozens of talk show interviews and hundreds of news articles – not advertorials or paid content – across leading publications and broadcast outlets. Clients can achieve significant product exposure at a fraction of the cost of a traditional blitz.

Applying these strategies to the StreetStrider campaign, TVA was able to deliver a campaign with a 4.11 Media Efficiency Ratio (MER), exceeding the MER achieved by companies like ThighMaster® and Total Gym® during the same time period. For every media dollar spent, the client is reaping $4.11 in net sales. The ratio is expected to reach 7-9 as viewers see the infomercial several times. Even more significant is the fact that such success was achieved in just a few weeks during a typically sluggish time of year.

Garrett Watkins, CEO of StreetStrider, says of the campaign “Before we came to TVA our company was not profitable as we were really struggling to find the right advertising medium to reach our target customer. Since starting the MediaBlitz!® we’ve now become profitable and our sales are accelerating at a blistering pace.”

About TVA Media Group: Located next door to Universal Studios Hollywood, TVA has for the past 25 years created successful productions and media campaigns for Fortune 500s, startups, Top 100 PR firms and ad agencies, non-profits, professionals, and government agencies worldwide. TVA has an A+ rating with the BBB, Class 1 credit rating with D&B, hundreds of online references and case studies covering thirty product categories; and has won every major award in advertising, DRTV and PR.


About StreetStrider: StreetStrider International LLC is a private company and was founded in 2007. The company provides a wide range of consumers with a fun mobile elliptical activity that combines jogging, cycling and skiing motions. The product offers users a great outdoor activity, a fitness option, a weight loss solution and a low impact way to exercise with injured joints.



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Jeffery Goddard
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