In Search Of Revolucionarios For SXSW Interactive

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The First Social Revolución, Latino Lounge and Revolucionario Awards Launching at SXSW Interactive

The Social Revolución

The Social Revolución

The Revolucionario Awards recognize Latino visionaries using social media to create change, and the search is on through February.

South By Southwest (SXSW) Interactive just turned up the heat a few notches. An incubator of cutting-edge technologies, this year’s festival will feature the first official Latino Lounge and Revolucionario Awards March 12 at Carlos Santana’s Maria Maria restaurant.

As part of the nation’s premiere venue for the latest from the music and technology industries, SXSW Interactive will be the stage for the unveiling of The Social Revolución and Revolucionario Awards, an interactive movement of Latinos using social media as their platform to create and inspire change. The Revolucionario Awards recognize Latino visionaries using social media to create change, and the search is on through February.

“With so many inspiring Social Revolucionarios, we felt there was a need to honor our bright stars through the Revolucionario Awards at SXSW’s first ever Latino Lounge,” said Sebastian Puente, founder of Cultural Strategies, a multicultural marketing and advertising firm based in Austin.

The Revolucionario Awards are open to nominees who have excelled in one of three areas. The first category is for trendsetters who impact the Hispanic market online and off. New Americanos who are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective.

The second award entry classification is open to Latinos who mobilize their causes online and off fostering communities, spreading positive change and inspiring people to take action.

The third award category seeks innovators who redefine how to reach Latinos now and in the future. Forward thinking individuals or companies who are connecting with Latinos through revolutionary ideas and technologies that are authentic to the Latino market.

“Latinos tend to be much younger and open to adopting new technologies,” continued Puente. “They seamlessly represent two worlds and are constantly redefining what it means to be Latino as trendsetters and innovators. They welcome the newest online tools to engage people in their networks and mobilize them to take action which is why we expect to see some world class entries.”

Among some of the nominees are a campaign in Mexico that accumulated 31,000 Portraits for Peace; a response to the Bastrop Wildfires; One Million Voices, an anti-terrorist Facebook movement in Colombia; and Vocabador, an educational app for students with a Lucha Libre theme.

A panel of judges will select six finalists who will be recognized at The Social Revolución Latino Lounge March 12 in Austin, TX.

The Social Revolución is the brainchild of Cultural Strategies who, in the spirit of social media is collaborating with digital partners including Latina Lista, Latino Rebels, Twitteros, Juan of Words, Being Latino, The News Taco, Cósmica Artists, Giant Noise, Pachanga Fest, Cuéntame and The New Latina. Sponsors of the event include Tr3s, Hispanicize, and

Individuals, groups, organizations or brands that have inspired change can enter the awards by February 27 at


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Armando Rayo
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