Top Flash Sale Site Joss & Main Boosts Sales and Wins Customer Loyalty with StrongMail

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StrongMail easily scales to allow Joss & Main to deliver millions of sales alerts in minutes.


Using StrongMail to manage this program, we have achieved our goals of timely daily delivery, and we have driven a significant amount of revenue from our email marketing programs.

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that popular invitation-only private sales retailer Joss & Main has reported a year of success after standardizing its email marketing on StrongMail. Joss & Main, which launched just a year ago, initially turned to StrongMail knowing that the key to their success would be timely email delivery to millions of members. Only StrongMail had a successful track record enabling flash-sale sites and other high-volume senders maintain a very specific and consistent delivery window.

Launched by parent company Wayfair, the second largest e-commerce retailer of home goods in the United States, in January 2011, Joss & Main has turned the art of moving premium home furnishings inventory into a form of discovery and inspiration, all at an alluring and time-limited discount of up to 70% off retail. One critical element to achieving success at launch was finding an email marketing solution that would allow them to reliably deliver millions of sales event notifications during the same 10-minute window every day, which is an effective tactic for boosting the success of flash and daily deal sites.

Joss & Main turned to StrongMail's email marketing solution, which was already being leveraged by Wayfair to create a sophisticated and effective email marketing program at every stage of the customer lifecycle. From automated messages for traditional emails like order and ship confirmations to behaviorally triggered messages that deliver relevant offers based on past purchases or click-stream analysis, StrongMail had already proven its email marketing effectiveness with Joss & Main's parent company.

StrongMail's unparalleled scalability allowed Joss & Main to easily add StrongMail's patented burst email delivery technology to Wayfair's existing StrongMail Message Studio solution. As a result, Joss & Main was able to get up-and-running quickly, which was essential to meeting the site's launch deadline. And, in the first year of operation, StrongMail has enabled the company to consistently deliver personalized messages to all of their members in the same ten-minute window each day.

"Every one of our members wants to find out what’s on at exactly 11am Eastern," said Paul Toms, director of marketing at Joss & Main. "With limited inventory and limited time for these sales, any delay in sending emails could cause some members to visit the sale after inventories had been depleted, potentially affecting customer satisfaction and retention. Using StrongMail to manage this program, we have achieved our goals of timely daily delivery, and we have driven a significant amount of revenue from our email marketing programs.”

"Joss & Main's success with StrongMail underscores the importance of an email marketing solution's ability to scale to meet increased demands for performance and sophistication," said Scott Ollivier, vice president of products at StrongMail. "The time that an email arrives in a consumer's inbox can be just as important as the content it contains in terms of driving engagement and conversions, which is one of the many reasons that sophisticated high-volume senders are turning to StrongMail."

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Formerly CSN Stores, Wayfair LLC is the parent company for, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and covering 5,000 brands of furniture, lighting, cookware and more. With this massive selection of more than 4.5 million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include:,,, and

Joss & Main is an exclusive, invitation-only private sales retailer of designer home furnishings and decor. Each day at 11:00 a.m. EST, Joss & Main opens new events featuring top brands and the finest curators, delivering unparalleled design inspiration and access for its members. Launched in January 2011, Joss & Main already ranks among the largest flash sale sites for the home.

Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at


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