ZapThink President Jason Bloomberg to Speak at Enterprise Data World Conference

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Conference runs April 29 – May 3 in Atlanta, Georgia

Today, ZapThink, a Dovèl Technologies Company, announced that Jason Bloomberg will be speaking at Dataversity’s Enterprise Data World on the topic of Dropping ACID: Architecting with Eventual Consistency in the Cloud. His talk is scheduled for 11:00 AM on Wednesday, May 2, at the Omni Hotel at CNN Center.

“It’s impossible for any distributed computer system to simultaneously guarantee immediate consistency, availability, and partition tolerance,” said Jason Bloomberg, President of ZapThink. “Most enterprise database management systems are inherently partition intolerant, thus allowing for atomic, consistent, isolated, and durable (ACID) transactionality. However, Cloud Computing environments must be partition tolerant in order to achieve the elasticity benefit so important to the Cloud. Highly available Cloud applications must therefore forego immediate data consistency, and with it, ACID. What’s left? BASE: Basic availability, soft state, and eventual consistency.”

Mr. Bloomberg’s session will explore how eventual data consistency affects architecting—and rearchitecting—applications for a Cloud environment. He will discard the common misconception that the Cloud is a “virtual server in the sky,” and explore how architects must think differently about architecting for Cloud environments vs. traditional on-premise computing.

Attendees of this session will:

  •     Get a solid grounding in the CAP theorem and BASE
  •     Understand the special data requirements Cloud Computing presents when architecting applications
  •     Think differently about basic concepts like transactionality and consistency

ZapThink will also be a media sponsor of the Enterprise Data World Conference. For more information and to register, visit

About Jason Bloomberg

Jason Bloomberg is President of ZapThink, a Dovèl Technologies Company. He is a thought leader in the areas of Enterprise Architecture, Service-Oriented Architecture, and Cloud Computing, and helps organizations around the world better leverage their IT resources to meet changing business needs. He is a frequent speaker, prolific writer, and pundit.

Mr. Bloomberg is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovèl Technologies in August 2011. His book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation.

About Enterprise Data World

Enterprise Data World is formerly the DAMA International Symposium & Wilshire Metadata Conference. It is the business world’s most comprehensive educational event about data and information management. Over the course of five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions. The conference includes over 200 hours of cutting-edge content in a vendor-neutral environment, with specialized tracks that allow you to focus on the data management topics most pertinent to your needs, including all-new tracks on Unstructured Data and Data-driven Business.

About ZapThink

As a recognized authority and master of Service-Oriented Architecture (SOA), Enterprise Architecture, and architectural approaches to Cloud Computing, ZapThink ( provides its global audience of public and private sector enterprises with practical advice, guidance, and education, to assist in creating an architecture that meets business needs. ZapThink offers a clear roadmap for standards-based, loosely coupled distributed computing – a vision of IT meeting the needs of the agile business.

ZapThink’s flagship offering is the Licensed ZapThink Architect (LZA) course, which provides training and certification on SOA & Cloud Computing around the world. ZapThink has certified over 1,500 individuals to date, and continues to offer an expanded LZA curriculum. Outside of the classroom, ZapThink publishes the ZapFlash Newsletter. Distributed to over 20,000 subscribers, this newsletter provides perspective on technology trends and implementations of cutting edge IT solutions.

In August 2011, Dovèl Technologies acquired ZapThink LLC as part of its continuing strategy to expand its scope, capabilities, and thought leadership in SOA, Cloud Computing and related technologies. ZapThink is now a wholly owned subsidiary of Dovèl Technologies. By joining with Dovèl, ZapThink is able to draw on the expert resources within the company and their real-world experience in implementing Cloud and SOA in federal systems. This expanded pool of talent and experience enriches the training experience and allows ZapThink to create more customized courses to further educate the market on the realities of SOA and Cloud.

About Dovèl Technologies

Dovèl Technologies provides high-end software and application development to government clients. Dovèl is recognized as an industry leader in Service Oriented Architecture (SOA), using the approach to create low-impact approaches to process, communicate, and store mission critical information. Clients include Food and Drug Administration, Department of Defense, U.S Census Bureau, Department of Education, and the Federal Aviation Administration. Dovèl has been appraised at CMMI level 3 and its annual quality report receives accolades from industry leaders such as Capers Jones, who has listed Dovèl in the category of “Companies That Utilize Best Practices” along with IBM, Amazon, Google, and Apple. To learn more visit

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Piper Conrad


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