New York, NY (PRWEB) March 05, 2012
Women for Women International and Andaz Hotels announced today a new initiative to provide community members in war-torn countries with the tools and resources they need to reach their fullest potential and rebuild their societies. The new collaboration is rooted in Hyatt’s corporate responsibility platform, Hyatt Thrive, which focuses on helping associates, their families, and neighbors in local communities thrive through economic development and investment, as well as education and personal advancement.
This joint effort will provide skills training and income for Iraqi women who will produce special laundry bags for all guestrooms at Andaz hotels around the world. The first shipment of bags has arrived in New York and will be available to guests for items they want sent out to be dry cleaned, laundered or pressed. These bags are a welcome addition to the other handcrafted products from emerging artisans featured at Andaz hotels.
“When trying to identify the right partner for this project, Andaz was the perfect fit – it really is an inspirational brand that is passionate about inspiring others, said Karen Sherman, executive director of global programs for Women for Women International. “Thought this joint effort, each Andaz hotel will be bringing something very authentic into its walls, which will in turn help this community of women in Iraq. Many of them are widows trying to support their families, and the stability and support that Andaz is helping to provide is priceless.”
In addition to providing skills training and income generation opportunities, each Andaz hotel will sponsor women through the Women for Women International Life Skills Training Program, which will provide additional support to other war-torn countries, including Afghanistan, Democratic Republic of the Congo, and South Sudan, among others. These skills and direct aid provided through the sponsorship can help provide school fees for children, regular access to food and water, and start-up funds for women to open their own small businesses.
“We feel extremely honored and privileged to join together with Women for Women International and we believe very strongly in the work they do to help individuals in need become contributing members of their communities,” said Tristan Dowell, brand director for Andaz. “Andaz is all about creating unique, cultural experiences for our guests, and this collaboration will do just that. It not only produces a product that we can proudly showcase in our hotels, but we hope it will instill a sense of hope and excitement in the Iraqi women involved in the project, in our associates who have direct and indirect connections to this community, as well as in our guests. We look forward to continuing this collaboration with Women for Women International with other impactful initiatives in the future.”
For more information on the relationship between Andaz and Women for Women International, please visit http://www.womenforwomen.org
About Women for Women International
Women for Women International provides women survivors of war, civil strife and other conflicts with the tools and resources to move from crisis and poverty to stability and self-sufficiency, thereby promoting viable civil societies. For nearly two decades Women for Women International has helped over 317,000 women survivors of war move from crisis and poverty, to stability and self-sufficiency. The organization has operated in Iraq since 2003, helping more than 8,700 women by providing them with direct financial aid, rights awareness classes, job-skills training and emotional support. For more information, visit http://www.womenforwomen.org.
Global in scale while local in perspective, Andaz delivers an innovative hospitality experience and attentive, uncomplicated service designed to accommodate guests’ personal preferences. Hotels in this collection reflect the unique cultural scene and spirit of the surrounding neighborhood and are dedicated to creating natural and vibrant living spaces where travelers can indulge in their own personal sense of comfort and style. Six Andaz hotels are currently open: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz Liverpool Street in London, Andaz San Diego, Andaz West Hollywood, and Andaz Shanghai. For more information, visit http://www.andaz.com.