Act-On Software to Present at DemandCon San Francisco with Customer, HA Advantage

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Logistics startup, HA Advantage, to share marketing automation success story with Act-On Software

act|on - marketing automation software

act|on - marketing automation software

Marketing Automation for the Fortune 5,000,000

Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that the company’s chief marketing officer, Atri Chatterjee, will present alongside Carter Perez, executive vice president of Act-On customer HA Advantage, at DemandCon San Francisco 2012, taking place March 5 – 7, at the San Francisco Marriott Marquis. DemandCon is the world’s first conference dedicated to managing the complete sales funnel, top to bottom.

For any small marketing team, one key to success is ramping up quickly. HA Advantage’s seasoned marketing team, while short on resources, is certainly not short on vision or ideas. HA Advantage knew that online marketing would play a key role in the company’s marketing mix – but the team wanted to find a solution that could be used by their nimble team to immediately start generating inbound responses and leads to accelerate revenue growth.

In the session, HA Advantage Goes From ‘0 to 60’ Using Marketing Automation, Chatterjee and Perez will discuss how marketing automation helped HA Advantage speed the launch of marketing campaigns, move and nurture prospects effectively through the sales cycle and most importantly, grow sales.

What: Case Study: HA Advantage Goes From ‘0 to 60’ Using Marketing Automation
Who: Atri Chatterjee, chief marketing officer, Act-On and Carter Perez, executive vice president, HA Advantage
When: Tuesday, March 6, 2012, 1:45 – 2:30 pm
Where: Exhibit Hall of Marriott Marquis, San Francisco

Act-On Software's cloud-based, marketing automation platform has quickly become the foundation for successful marketing departments in organizations of all sizes. Act-On’s platform provides marketing and sales professionals with a variety of tools to create programs for lead generation, lead nurturing and converting prospects into customers through tools such as email marketing, website visitor tracking, list management, webinar management and more. Act-On will join HA Advantage, a leading freight-management and financial-reporting company combining web-based technologies and a proprietary tariff to create bottom-line improvements for small-to medium-size manufacturers, wholesalers and retailers.

To learn more about Act-On Software, please visit:, Twitter: @actonsoftware.

About Act-On
Act-On Software’s cloud-based, integrated marketing automation platform is the foundation for successful business growth strategies for the Fortune 5,000,000. Act-On’s quick implementation and intuitive user interface accelerate the execution of multi-channel, online marketing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. With Act-On, marketing and sales professionals can quantify and adjust marketing strategies and tactics in real-time, maximizing effectiveness and ensuring positive outcomes.

The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, benefitting from the feedback of over 1,000 enterprise customers. The result is Act-On’s third generation platform architecture with 10X the performance, at 1/10th the cost, running 24/7. Headquartered in Beaverton, Oregon, Act-On is privately held and backed by Trinity Ventures, U.S. Venture Partners and Voyager Capital, as well as by Cisco. For more information, visit:


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Sabrina Cook
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