Gumiyo and inSureMedia Ink Deal to Provide Mobile Websites to the Insurance Industry

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Gumiyo announced today a new deal with inSureMedia, Inc. to provide high-performance mobile websites and mobile marketing products to the insurance industry.

Gumiyo announced today a new deal with inSureMedia, Inc. to provide high-performance mobile websites and mobile marketing products to the insurance industry. Gumiyo offers a Cloud-hosted, platform-as-a-service (PaaS) for creating mobile websites, applications, and messaging programs. inSureMedia provides custom marketing solutions that include "best-in-class" websites, search engine optimization, and social media products to the insurance industry.

According to Pew Research this month, smartphone users now outnumber users of more basic mobile phones within the national adult population. With this growth has been an explosion in mobile local search and mobile Internet usage. In fact, according to inSureMedia's website, nearly 15% of a typical insurance company's Web traffic originates on a mobile device.

Gumiyo's platform will be seamlessly and transparently integrated into inSureMedia's products and services to detect mobile traffic, reformat content for display on any device, and provide mobile CRM and marketing tools.

"Gumiyo has been delivering the technical infrastructure—the 'plumbing,' if you will—to providers of vertical online services since 2006," states Rich Abronson, Gumiyo's co-founder. "We pride ourselves on enabling scalability, speed-to-market, and monetization for our partners. inSureMedia knows its market, and we are confident that the flexibility of our platform will enable them to provide substantial value."

James Bradford, CEO and Founder states he is pleased with the announcement to be working with Gumiyo. "Our company is a nationally based digital media advertising and marketing firm specializing in two vertical markets automotive and insurance. Our automotive division recently went through a company acquisition and was acquired in 2011. We look forward to continued success with our Insurance division."

About Gumiyo Mobile
Gumiyo enables publishers and businesses to connect with consumers on any device. The company’s cloud-hosted platform includes authoring tools that power more than 45,000 mobile sites, apps, and messaging programs for leading publishers, media companies, and software vendors worldwide. Integrating over 6,000 separate data sources including inventory systems, content management systems, CRM and ERP systems, Gumiyo’s platform enables its customers to build and distribute private label mobile solutions to over 150,000 small- and medium-sized businesses in a scalable and cost-effective way.

Gumiyo operates across a number of industries, including traditional and digital publishers, broadcast media, automotive, real estate, local business and brand marketing. The company was founded in 2006 with corporate headquarters in Woodland Hills, CA.

About inSure Media
inSureMedia recognized as an industry leader offers a world class marketing and software development platform using SEO and Social media applications to take Insurance agencies to the next level. We do so by delivering on our promises and having the best products and best results period! Simply put “Your online success begins here”.

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Richard Abronson
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