Highmark Partners with mobileStorm to Power New Community Outreach Mobile Messaging Plan

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mobileStorm has been selected as the mobile messaging provider to increase Highmark’s member health, extend their outreach efforts.

mobileStorm, Inc. (http://www.mobilestorm.com) announced today that Highmark Inc., an independent licensee of the Blue Cross Blue Shield Association based in Pittsburgh, has officially partnered with them to implement a mobile messaging initiative to reach members, employees, group customers and the community at large. Highmark’s objective is to reach their audiences on mobile devices, which are a preferred communications channel, and ultimately impact the overall health of their members and the community as a whole.

Highmark is currently implementing campaigns to influence healthy behaviors for members and its own employee base. Highmark is also evaluating opportunities to use text messaging to reach group customers and the general community.

“We have always sought the most innovative and sustainable ways to elevate the health and well being of our members and our community as a whole,” said Paul Puopolo, Vice President of Business Innovation at Highmark. “Part of providing great services is listening to people and communicating with them via the channels that they prefer to use. Mobile messaging creates relevant, personalized and proactive communication that is critically important to elevating member health. mobileStorm is an experienced solution provider who shares our vision and desire to create a healthy and productive community.”

"Highmark is the largest insurer in the state of Pennsylvania, and their need for consumer communication is growing. Our multi-channel communication platform will be able to facilitate their growth and the need to communicate with their members across multiple devices," said Jared Reitzin, Founder & CEO of mobileStorm. "We just hit the tipping point with smartphone penetration in the U.S. and in the next five years, we will see close to ninety percent adoption. The smartphone is quickly becoming the hub of a consumer's communication lifestyle. If you look at communication costs for channels like direct mail, it can be as high as eighty cents per member per month and take up to a week to have your message read. And even then you cannot be sure someone read your message. Text messages cost ten times less, and on average are read within four minutes. Other mobile channels like mobile apps and push notifications are seeing similar results. There are many different types of consumer messages sent from older and less engaged channels, which can easily be ported over to digital for mobile distribution. If we can lower costs for our clients and at the same time keep their members healthier by a higher level of engagement, then we’ve done exactly what we’ve promised the industry we would do."

mobileStorm for Healthcare is a multi-channel healthcare messaging system that enables healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members. The platform uses the channels that are most relevant and accessible to the public, the ones on their mobile devices, in order to influence a wide variety of healthy behaviors and dramatically reduce expenses. These include SMS, email and push notifications as well as AppMail™, a cutting edge new channel that allows companies to communicate PHI via HIPAA compliant messages directly to a secure inbox on the members’ mobile devices.

To find out more about mobileStorm for Healthcare or HIPAA compliant mobile messaging please visit http://www.mobilestorm.com/healthcare.

About mobileStorm Inc.
Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

About Highmark Inc.

Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark Serves 4.8 million members in Pennsylvania and West Virginia through the company’s health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. For more than 70 years, Highmark’s commitment to the community has consistently been among the company’s highest priorities as it strives to positively impact the communities where we do business. For more information, visit http://www.highmark.com.

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Justin Montgomery