Union Metrics Announces New Capabilities for TweetReach Pro Subscribers

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Social Media Analytics Company Unveils New Features for Large Agencies, Enterprises and Brands

These new capabilities are in response to the needs of larger organizations who not only want powerful analytics, but want them in the clean, easy-to-use package that TweetReach is known for and on which their clients and colleagues rely every day.

Union Metrics, the company behind the popular Twitter analytics web service TweetReach, today announced major new product functionality for TweetReach Pro Subscribers. TweetReach, used everyday by thousands of companies around the world to measure activity on Twitter, provides social analytics to marketers and agencies to enable them to better understand and act upon the social media conversations happening around their brands.

Over the past year, TweetReach has increasingly been adopted by larger and more sophisticated digital agencies, brands and media companies to track their campaigns on Twitter. The new capabilities announced today are designed to meet the more advanced requirements of these larger companies and include additional real-time tracking of tweets, easier Twitter campaign project tracking, as well as sharing, premium support, and access to historical tweets.

Specifically, the new features include:

  • TweetReach Projects - Projects enable TweetReach Pro subscribers to selectively share TweetReach’s real-time tweet Trackers with their clients and colleagues, support multiple Twitter campaigns with one Pro subscription, and easily manage access for multiple users.
  • TweetReach Pro Ultimate Plan - TweetReach created a new subscription offering specifically targeted to larger customers, many of whom track Twitter campaigns for multiple brands. The TweetReach Ultimate Plan includes 50 Trackers (30 more than the company’s previous top plan), unlimited snapshot reports, unlimited users, access to the TweetReach API, personal support with a dedicated account manager, and access to up to 24 hours per month of historical tweets with the company’s new TweetReach Back service.
  • TweetReach Back - TweetReach’s new premium historical Twitter analytics offering provides access to a unlimited number of tweets about a particular topic for up to 30 days in the past. Available now for subscribers to the new TweetReach Pro Ultimate plan, this service will be available as a standalone product soon.
  • TweetReach Snapshot Report 2.0 - Previously only available to select users, the new TweetReach snapshot report is now available to all TweetReach users. In addition to reach, exposure and Twitter activity metrics, the new TweetReach report also identifies the most retweeted tweets about a topic, the top contributors to the Twitter campaign, a graphical timeline showing when key moments occurred throughout the duration of the conversation, and integrated contextual help.

“With TweetReach, our philosophy has always been to provide an excellent, self-service experience for any size organization that needs powerful Twitter analytics. As TweetReach has been adopted organically within larger enterprises, we’ve realized that we could make that experience even better for them,” said Hayes Davis, Co-founder and CEO of Union Metrics. “The new capabilities we announced today are in direct response to the needs of these large organizations who not only want powerful analytics, but want them in the clean, easy-to-use package that TweetReach is known for and on which their clients and colleagues rely every day.”

About Union Metrics
Union Metrics, though its popular web service TweetReach, enables companies to analyze the impact of their Twitter campaigns by providing tools to determine the reach and exposure of any keyword, phrase, URL, hashtag, or Twitter name. Every day, thousands of people around the world use TweetReach to measure tweets about their brands, clients, and events. Union Metrics is based in San Francisco. Follow @TweetReachApp on Twitter.

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Jenn Deering Davis
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