WatchMojo Surpasses 750 Million All-Time Video Views in Q1 2012

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WatchMojo opens the 2012 year by crossing the 750 million milestone, on its way to 1 billion all-time video views.

WatchMojo followed up its first full year of profitability in 2011 by surpassing 750 million all-time views in the first quarter of 2012.

WatchMojo finished 2010 with 245 million all-time views and then added 466 million total video views throughout 2011 to finish the year with 711 million cumulative views, crossing 750 million combined streams in February 2012.

“It’s important to put these numbers into perspective: the reality is that YouTube generates 4 billion views per day, for some aggregators or ad networks these numbers would be disappointing,” explains WatchMojo CEO Ashkan Karbasfrooshan. “But,” he continues: “for a content creator that owns a big catalog of evergreen videos, these numbers are pretty strong and serve as a validation of both our editorial vision and distribution strategy. Most importantly, the growth in these numbers will only accelerate as video becomes more commonplace on the Web, mobile and tablets.”

Indeed, in a year that saw YouTube tower over its competitors, WatchMojo’s YouTube channel now features over 6,500 of its videos, generating over 125 million views. Meanwhile, WatchMojo has managed to diversify its distribution and revenue streams across thousands of top-tier, mid- and long-tail sites thanks to the breadth and depth of its library.

Since 2006, WatchMojo has created one of the largest libraries of professionally-produced, premium videos on the people, places and trends that have shaped the world.    

WatchMojo was founded in 2006 by Ashkan Karbasfrooshan and has emerged as one of the most industrious and polished video content creators with a catalogue of seven thousand videos on lifestyle, entertainment and knowledge. The company’s pop culture and infotainment videos are carried on portals including Yahoo!, MSN and AOL, as well as video destinations like YouTube, Hulu and many others. Throughout the year, WatchMojo added Time Warner’s and many other distribution partners.

Expanding its tentacles away from the Web and into mobile, out-of-home, and over-the-top connected devices; WatchMojo also helps academic publishers teach global students how to speak English. Indeed, WatchMojo has become the de facto video provider to academic publishers, media companies and ad networks.

In out-of-home digital networks, WatchMojo generated well over a billion impressions throughout 2011 alone.

Additionally, the company:

  •     Crossed 10 million all-time audited mobile streams/downloads in the quarter, as well (the total number including unaudited views is much higher).
  •     Launched its iPad app to reach consumers on Apple’s popular tablet, which has sold over 55 million units thus far (it took Apple 22 years to sell 55 million Macs; 5 years to sell 22 million iPods and it took us about 3 years to sell that many iPhones).

Today, WatchMojo reaches 50 million consumers per month across its many platforms.

About WatchMojo
WatchMojo informs and entertains through video by covering the people, places and trends that you care about. The company’s short-form programming answer the questions on Who, What, Where, When and Why across thousands of topics in Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

Providing videos to the world’s largest media companies and academic organizations, WatchMojo is a leading producer of professionally-produced, premium, brand-safe, evergreen, videos. The company’s catalogue of seven thousand videos has generated 750 million video views online and billions more in out-of-home digital networks.

Digiday picked WatchMojo alongside CBS and HBO as the three finalists in the Best Entertainment Category at the Digiday Video Awards. Marketing Magazine picked WatchMojo as one of Canada’s Digital Media Companies to Watch in its September 2011 issue.

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Ashkan Karbasfrooshan
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