Scotts Vally, Calif. (PRWEB) April 17, 2012
Nadel Phelan, Inc., a specialist in strategic technology communications, today announced that the Network Products Guide, the industry’s leading technology research and advisory publication, has chosen its public relations plan as a finalist for their 7th Annual 2012 Hot Companies and Best Products Awards in the category of Information Technology Product Launch (Software) Campaign of the Year. Winners will be announced in Las Vegas on May 8, 2012.
To design its winning campaign, the Nadel Phelan team developed a national public relations plan incorporating both strategic and tactical elements that aligned with the vendors’ goals. With a combination of press releases, industry trend pitches, media alerts, contributed articles, social media outreach and awards, Nadel Phelan successfully captured the attention of Fortune 500 companies.
By continuously communicating with targeted media, including print, broadcast, on-line media and blogs, regarding relevant partner developments, customer stories and news items, the team supported a steady stream of positive news coverage.
“We are delighted to have our work recognized by the Network Products Guide,” said Paula Phelan, CEO of Nadel Phelan. “For years, the Network Products Guide has acknowledged those public relations campaigns whose efforts and results stand head and shoulders above the crowd. We are honored to have our campaign counted among them.”
About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Scotts Valley, California with offices in New York, Hong Kong and London. For more information please visit http://www.nadelphelan.com or call 831-439-5570.
About Network Products Guide Awards
As industry’s leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit http://www.networkproductsguide.com.