Couture Designer Kirstie Kelly Teases 2012 Bridal Collection, Announces New Client Services, First of its Kind Retail Partnership to Make Women Feel Extraordinary

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Couture Designer Kirstie Kelly Has Set Out to Make Women Feel Extraordinary with Sneak Peak at 2012 Bridal Collection, New Services, Groundbreaking Retail Partnership and Robust Social Media Campaign

“My passion and drive are always centered on one thing: making women feel extraordinary. We’re taking the quality, service, and quiet design details mandated by Couture and making them accessible to today’s fashion-conscious women,” said Kelly.

Known worldwide for her understatedly classic, deliberately feminine and profoundly original Couture bridal gowns, Couture Designer and innovative entrepreneur Kirstie Kelly announced today a multi-layered plan to “make empowered women everywhere feel extraordinary.” Kelly teased visuals and information regarding her 2012 Bridal Collection which will be unveiled in two weeks, launched new client service offerings including “Borrow Me…to Choose” and the Kirstie Kelly Essentials line, and spotlighted a groundbreaking CostCouture partnership with mega-retailer Costco. Kelly also extended an open invitation to visit her new Southern California Showroom, and announced a new focus on social media including a new personal blog by Kelly and robust content activity on Facebook, YouTube, Twitter and Pinterest.

Kelly has created original designs for countless celebrities as well as television shows and movies, including Michele Obama, Rachel McAdams, Debra Messing, Isla Fisher, “Wedding Crashers,” “General Hospital,” “Will & Grace,” and “Samantha Who?”

“Borrow Me…to Choose” Program                        
Kelly and her team created the “Borrow Me…to Choose” Program based on recommendations from their Bridal Stylists who work with and talk to women daily about what they want, what they’re looking for and what their lives are like. Based on understanding the busy lifestyle of today’s empowered woman, “Borrow Me” was born. Women who virtually browse the gowns from the Kirstie Kelly SIGNATURE Collection and Collection One on work with a Bridal Stylists to help select the perfect gown through the “Borrow Me” program.

Innovative Partnerships & CostCouture            
In 2006, Disney approached Kelly to create a bridal collection for the company, and their partnership took the bridal industry by storm. She fearlessly continues to redefine the Couture and bridal business norms and proudly brought CostCouture sensibilities and new, high-quality offerings to consumers nationwide through an unprecedented partnership with retail giant Costco. New programs are being developed and will be announced within the next two months.

The Kirstie Kelly Essentials Line             A new area of client service organically evolved into dressing women of discerning taste for day and night functions; thus, the Kirstie Kelly Essentials line-- priced from $500-$5,000 --was born.             The line is full of sumptuous silks, fine wools and cottons, as well as novelty fabrics. The styles are classically elegant with a bit of sass and flair! Our clients are perfectly suited to dress for East Coast or West, and for day or night.

In addition, Kelly recently created a capsule collection of women’s tailored shirting that enhances every woman’s wardrobe. So now, clients can custom order jackets, pants, dresses, tops, shirting and skirts to reflect their own personal style.

Opened in October 2011, The Kirstie Kelly Showroom and corporate offices, located at 1730 E. Holly Ave. El Segundo, Calif., are nestled next to one of the most beautiful beaches in the world, keeping the corporate culture of the company both modern and inspired as well. Offering women an intimate and elegant experience as they search for the perfect wedding gown or formal attire, this is where Kirstie calls home. Capturing the high-end, but relaxed style of the vibrant South Bay community, the new Showroom houses the designer’s gorgeous collections.

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Ron Roecker
Enfluence Group
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