William DiAntonio, Founder and CEO of Reputation911.com, sees online reviews as the new word of mouth marketing.
Boston, MA (PRWEB) April 17, 2012
Tweets fly like bullets as businesses and professionals are robbed of their revenue and reputation while review sites prosper as the new “gun dealers” in today’s Wild Wild West known as the Internet.
A recent study done by Harvard Business School titled Reviews, Reputation, Revenue found that just a one-star rating decrease can reduce revenues by nearly 10% for a business, revealing the impact a negative online presence can have on a business or professional and thus the need for reputation management.
William DiAntonio, Founder and CEO of the online reputation management firm Reputation911.com, sees online reviews as the new word of mouth marketing for businesses and professionals who are trying to leverage the Internet and social media for their marketing strategies.
Reputation911.com’s My Online Reviews works to increase your current SEO and marketing efforts with stronger link building and better targeted content creation while monitoring all social media activity and online web presence at the same time.
Search engines such as Google understand that people are influenced more by what customers say than what your website or advertising says and now ranks you accordingly. “Our My Online Reviews product will not only create more buzz and drive more traffic to your site, but will also create more links while protecting and enhancing your online reputation,” explains DiAntonio.
My Online Reviews automatically collects & publishes certified consumer reviews from real customers for businesses and professionals, boosting both their online images and ratings. Unlike traditional advertising which has a very short shelf life and little to no SEO benefits, each review virtually lives forever on the web, giving clients a measurable permanent promotion that grows stronger with each retweet and link-back to their websites.
Separating fact from fiction is a large part of the My Online Reviews product. The Reputation911.com Forensic Investigative Team analyzes each negative review a client receives and then removes the negative reviews and attacks that are determined to be competitor driven, disgruntled employees, fake or spam, ensuring the protection of each client’s business, brand and professional reputation.
This shift in marketing strategy has already paid big dividends for Reputation911.com clients by dramatically reducing their advertising budgets and increasing their return on investment, making every marketing dollar go further than ever before. “It truly is the gift that keeps on giving,” states DiAntonio.
DiAntonio already has numerous success stories with My Online Reviews. Most recently, a client in Providence, RI received a negative review from a patient he did not recognize online. The Reputation911.com Forensic Investigative Team tracked that negative review to a competitor’s office. Under client deposition, the competitor’s office manager admitted to posting the fraudulent review against Reputation911.com’s client!
Reputation911.com is an online reputation management company out of Hopkinton, MA. Led by Founder and CEO William DiAntonio, Reputation911.com helps individuals and businesses control their online search results by restoring their online reputation, protecting their online image and promoting their online presence. From high profile celebrities to Fortune 500 companies to small business and professionals, Reputation911.com gives its clients the freedom to accurately portray themselves online while retaining total control with dedicated account managers, weekly progress reports and 24/7 monitoring. For a free confidential consultation with one of our Online Reputation Managers, visit http://www.reputation911.com or call 866-MY-REP-911.