Greenville, S.C. (PRWEB) April 20, 2012
Digital strategy agency Merge (http://www.mergeweb.com/) announced today that James Free Jewelers, (http://www.jamesfree.com/) a top couture provider in the luxury jewelry market, has selected Merge to create and implement a strategy for online jewelry sales, including a new online store.
Michael S. Karaman, president of James Free Jewelers, said, “We want the Web to act as our third store, complementing our physical locations in Dayton and Montgomery, Ohio. We needed an agency that could do more than design a website. We retained Merge because they offer a strategic team that can find out who is most likely to buy online, create an online environment that will appeal to that demographic and then draw those people to our online presence.”
The Merge team created a comprehensive digital strategy built around two key objectives, said
Adam Landrum, Merge president. “When we visited James Free Jewelers we were amazed with the store’s elegance and sophisticated customer service. We created a strategy to first, acquire online consumers, and second, we want to bring Web buyers the same superior, personal customer service they’d experience if they walked into a James Free Jewelers store.”
Merge’s team conducted market research to define a targeted demographic for online jewelry purchases. Based on that research, Merge is creating a new, easy-to-navigate online store for the jeweler, complete with a robust e-commerce system that integrates directly with the store’s inventory management system. This will allow James Free Jewelers to easily highlight its wide range of premier designer partners, as well as seamlessly adjust the online store to cater to seasonal promotions.
Subsequent phases will bring more functionality, continually enhancing the personal and secure online shopping experience for the jeweler’s customers. Merge will also manage a variety of marketing campaigns to attract customers, including all organic search engine optimization and paid digital media.
Landrum added, “Our work for James Free Jewelers showcases our strengths as an agency that takes a strategic and results-oriented approach to each client’s business. We are delighted to be helping James Free Jewelers create a winning business strategy that supports its business goals.”
About James Free Jewelers
James Free Jewelers is a jeweler providing only the industry’s top designers and one-of-a kind designs to the modern, sophisticated consumer. With countless industry experts on board, James Free Jewelers searches for the finest quality, newest styles and best craftsmanship for its customers. Two locations, which are dynamic reflections of their communities as well as showcases for striking design and distinct surroundings, currently serve the James Free Jewelers consumer. Both a physical and digital presence has allowed James Free to expand to worldwide service, catering to the consumer centered on luxury design, delivery and precision. For information on James Free, please visit http://www.jamesfree.com.
Merge is a digital strategy agency whose team of experts focuses relentlessly on marketing strategy, performance and results. The company, founded in 2002, helps clients develop a profit-focused, analytics-driven marketing strategy that increases brand awareness, improves customer engagement, optimizes the user experience and enhances business growth. For more information, connect with Merge (http://www.mergeweb.com/) at 864-373-9330, on LinkedIn (http://www.linkedin.com/company/560932), Twitter @merge (http://twitter.com/#!/MERGE) or on Facebook (http://www.facebook.com/Mergeweb).