Home Care Assistance Launches HomeCareNurses.org

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HomeCareNurses.org shares valuable tips on choosing the best long-term care option and educates seniors and their loved ones about the role that in-home care plays in helping aging adults remain independent in their own homes


We are proud of our expansive collection of educational resources designed to provide free and practical information to the community on the topics of aging in place, long-term care and quality of life in aging.

Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of homecarenurses.org. The site is one component of an impressive educational suite of materials by the company to increase awareness around the topics of aging in place and healthy longevity. While it is not difficult to see why senior advocates and health groups have been so vocal in recent years around the importance of independence for the senior population—it’s easy to rally around images of centenarians traveling the world and enjoying a day on the golf course—it is important to keep in mind that independence into ones’ 80s and beyond does not necessarily mean that seniors will be as active as they were in their younger years. Instead, it means living life as freely and self-governing as possible given their personal circumstances. With a boom in our aging population and a documented preference by seniors to remain in their homes, there has been a growing interest in understanding what home care is and the important role that caregivers, home care aides, home care nurses and personal companions can play in helping older adults to “age in place”. By completing the brief form on the homecarenurses.org website, individuals will automatically receive a free, downloadable copy of What Is Home Care, a 19-page guide designed to help seniors and their families understand what home care is and how to best obtain it.

“Home Care Assistance has been a leader in community outreach and education,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “We are proud of our expansive collection of educational resources designed to provide free and practical information to the community on the topics of aging in place, long-term care and quality of life in aging as part of our community education initiative.”

Home Care Assistance is considered a trailblazer in the in-home care space with an innovate care model that goes beyond the types of assistance typically provided by home care agencies to also include an emphasis on promoting lifestyle factors that contribute to healthy longevity, such as healthy diet, sharp minds and active social ties. The boom in life expectancy combined with a strong stated preference among seniors to maintain independence in their own homes, means that home care is becoming a key component of the aging paradigm. Home Care Assistance, unique in its holistic approach to long-term care and aging, has continued plans to expand its suite of educational materials and outreach activities not only for their clients, but throughout the community.

“Our mission at Home Care Assistance is to change the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “Educating seniors and their families about the positive impact that in-home care can have on their lives is just one of the many ways we hope to promote the idea that all seniors deserve and can lead dignified, productive and fulfilling lives in almost any state of physical or mental ability when given the proper support and resources.”

For more information about Home Care Assistance please visit http://www.homecareassistance.com or call 1-866-454-8346.

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.

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Kathryn Zakskorn
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