App47 Announces New Round of Expansion Funding

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New funding secured on the heels of solid customer acquisitions and product enhancements.

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Both small and large businesses move quickly and App47 offers the agility and flexibility to meet both the enterprise’s needs, as well as the end user’s expectations.

App47, a provider of advanced enterprise mobile application management (MAM) services, today announced the completion of its $750,000 second-round funding. Investors include Valhalla Partners, which previously invested $1 million in first-round funding in January 2011, Clarabridge co-founder and CEO Sid Banerjee, Braun Jones, Thermopylae Sciences & Technology president Abraham J. "AJ" Clark, as well as additional investment from App47 co-founders, CEO Chris Schroeder and chairman Sean McDermott.

“App47 is an attractive investment because they provide the market the right mix of MAM capabilities to ensure that organizations can deploy mobile apps easily and have access to the intelligence to refine and analyze performance,” said Banerjee. “Both small and large businesses move quickly and App47 offers the agility and flexibility to meet both the enterprise’s needs, as well as the end user’s expectations.”

App47 delivers enterprise mobile app management and intelligence to optimize the enterprise mobile app user experience. It provides an integrated, lifecycle view of enterprise app functionality, from initial implementation to ongoing management to performance improvement — all without compromising the privacy of enterprise data.

App47’s latest MAM iteration released in April 2012, features key enhancements for LDAP/AD integration, automated distribution of Apple’s Volume Purchase Program (VPP) and improved User Interface (UI) that provides a deeper level of mobile app deployment, control and oversight in a single dashboard.

“The rapid acceleration of mobile apps in the enterprise environment creates a real need for MAM solutions. The enterprise is recognizing that regardless of the type of mobile device, applications must be managed from top to bottom,” said Schroeder. “Our MAM lifecycle solution is what sets us apart. Customers are seeing tremendous value in a solution that provides them with the ability to quickly deploy, manage and analyze their mobile apps from a single vendor.”

The round of funding follows App47’s recent customer wins in the public sector, enterprise, consumer and media space. These include a Fortune 500 company using App47’s MAM platform to gain deep user insights needed to optimize user experience and scrutinize user traffic trends.

Additional clients include Metrocket, which uses App47 to enhance the performance of its iExit app, and ThinkBasis, which is currently deploying, managing and evaluating a new iPad app developed specifically to help sales professionals interact with cosmetic and reconstructive surgery practitioners.

App47’s growth has been further strengthened by partnerships with leading mobile device management (MDM) vendors looking to add MAM capabilities to their portfolio. Fixmo, a mobile risk management (MRM) vendor, now offers customers App47’s MAM service on top of its own MDM solution through an original equipment manufacturing (OEM) agreement. Fixmo entered into this partnership because App47 offers both an on-premise solution (preferred by government agencies or commercial enterprises that have a need to protect critical information behind firewalls) and a cloud-based solution. App47 has partnerships with a number of application development firms, such as Three Pillar Global, which uses App47’s MAM platform to deploy and analyze test builds before rolling out into production. Once in production, customers can keep App47 embedded to analyze and manage updates for their private apps, as well as add publicly available apps to bolster their own branded app store.

“There’s tremendous growth in the MAM market right now. The convergence of custom app stores and analytics means that the enterprise has access to richer, deeper context and data at its fingertips,” said McDermott. “It’s a very exciting time for App47 as we build on the momentum of our enterprise MAM capabilities to offer an intuitive and comprehensive app management and performance platform.”

About App47
App47 specializes in the enterprise mobile application management (MAM) lifecycle, from deployment, through management, to performance analytics and ROI while ensuring enterprise and user data privacy, and optimized mobile user experience. App47 offers free versions of its enterprise and developer edition, and allows users to automate mobile application deployment by creating their own self-service enterprise app stores. To learn more, visit


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Pheniece Jones
SpeakerBox Communications
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