Mongoose Metrics Conducts Automotive Research to Help Automotive Dealers Understand and Leverage Today’s Internet Marketing Best Practices

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Cleveland based call tracking company shares automotive marketing insights at 3rd annual Automotive Bootcamp event.

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Our data is important for automotive industry participants because it can be used for benchmarking as well as discovery.

Numerous industries are successfully leveraging marketing technology and new communication channels like social media to build their brands. Companies within these industries understand how to implement Internet marketing programs that build and grow relationships with existing and potential customers. They understand that tools like social media are not for the “hard sell”. Consumers today do not want to be “sold”. They want to connect with brands. Once a consumer connects with a brand and develops a positive opinion about that brand, a relationship develops. That relationship may lead to a sale at some point in the consumer’s buying cycle.

Mongoose Metrics, an enterprise-level phone conversion optimization company and leading call tracking solutions provider, will be presenting today from the 3rd annual Automotive Marketing Bootcamp in Las Vegas, NV. Jeff Tirey, Mongoose Metrics’ CMO and Founding Partner, will present The State of Automotive Internet Marketing. Tirey’s presentation addresses some of the challenges that automotive dealers face today in connecting with consumers via social media. His goal is to help these automotive marketers better understand and leverage social media best practices as part of their overall Internet marketing mix.

Tirey analyzed approximately 17,700 automotive dealer websites in the United States and utilized each websites’ source code to gain an understanding of what types of marketing technologies such as web analytics, chat, CRM and ad retargeting were being used. With the growing importance of social media, he also analyzed each of the 17.7K auto dealers’ social profiles and details regarding their activity levels.

Tirey explains, “By integrating the social data with the auto dealers’ profiles, we were able to develop a more clear picture of automotive internet marketing today. Our data is important for automotive industry participants because it can be used for benchmarking as well as discovery.”

The research shows that of those auto dealers using web analytics, the majority use Google. In terms of social media marketing, Facebook is the most widely used social media platform for auto dealers with 38% having a Facebook presence.

The entire automotive research summary will be made available to the public as part of the Mongoose Metrics 2012 Data Series following the presentation on the Mongoose Metrics website. To learn more about the process or see the raw data individuals may contact Jeff Tirey directly at

About Mongoose Metrics
Mongoose Metrics is the enterprise leader in phone conversion optimization and call tracking solutions. Mongoose is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit, call 1.877.784.0496 or follow us on Twitter @mongoosemetrics.


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Pamela McGowan
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