The Top Down Tour is unlike anything we’ve ever done before and we’re excited to reach BMW Phoenix enthusiasts in a completely new way.
(PRWEB) June 01, 2012
Each Friday during June and July Chapman BMW employees will be cruising around town in a brand new BMW convertible – and they want their Facebook fans to join them. While a lot of businesses have Facebook pages, few offer substantial benefits for those who ‘like’ their page. Chapman BMW is changing that. The Phoenix BMW dealership’s Facebook fans are invited to participate in the summer tour that presents one lucky winner with a staycation package valued at over $1,000.
“Our new social media campaign is a great way to thank our current clients for their patronage and welcome new fans. The Top Down Tour is unlike anything we’ve ever done before and we’re excited to reach BMW Phoenix enthusiasts in a completely new way outside of the physical dealership. We are proud to be part of a new era in advertising in which our campaign is solely based on new media,” says Chapman BMW General Manager Randy Scott.
The Chapman BMW Top Down Tour will have a stop every Friday starting June 1st through July 27th at local restaurants, golf courses, amusement parks and more around the East Valley and surrounding areas. At each tour stop there will be timeless childhood games that adults will appreciate such as Cornhole, Twister, and Super Soakers, plus great prizes such as Arizona Diamondback tickets, complimentary lunch and drink passes, free golf packages and more. At the culmination of the Tour on July 27, one lucky Chapman BMW Facebook fan will win the coveted prize: a Summer Survival Kit worth over $1,000 that includes an Arizona Grand Resort Staycation Package, a gas gift card, BMW swag, and a Jimmy and Joe's Pizzeria gift card.
At each tour stop, fans can experience all that the 3-Series Convertible has to offer and discuss the vehicles with on-site BMW experts in a pressure-free environment. The featured convertibles on site will include the award-winning BMW 328i and/or 335i. Both are perfect for anytime of the year, because they feature a retractable roof that opens in 22 seconds and closes in 23 seconds.
The 328i convertible has a powerful 3.0-liter inline-six cylinder engine that produces 230 hp and 200 lb-ft of torque that zips and winds on any road with ease. The 335i has an invigorating turbocharged six-cylinder, newly updated, N55 engine. The N55 engine features BMWs Valvetronic variable valve timing and lift system that creates 300-hp and 300 lb-ft of torque. Both of the 3-series convertibles have BMW’s optional iDrive technology and the option of either a manual or automatic transmission, which allows the car to effortlessly accelerate from 0 to 60 mph in a quick 5.3 seconds. For more information on the 3-Series convertibles, visit Chapman’s Phoenix BMW dealership to schedule a test drive.
Fans don’t have to sign-up, RSVP, or put their name on a mailing list to find out where the next location of the Top Down Tour is. Just check out the Chapman BMW Facebook page and ‘like’ the ‘Top Down Tour’ application or click here to go directly to it. Each tour stop will also have a social media sign-up station in which anyone who has not yet ‘liked’ the Chapman BMW Facebook page or Top Down Tour application will have a chance to do so in just a few minutes.
By ‘liking’ the application, fans not only get exclusive information on where the tour’s next stop is, but they will also be automatically entered into the Grand Prize drawing for the Summer Survival Kit. Check out the Chapman BMW Facebook page for news, updates, videos, pictures, and deals on new and used BMW Phoenix area exclusive offers!