Potandon Produce Introduces New Klondike Express Variety and Packaging to Line of Microwavable Potatoes

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Potandon Produce is proud to introduce Klondike Goldust Express, a new variation with updated packing, that will join Klondike Rose Express as part of Potandon’s line of convenient microwavable fresh potatoes

Potandon Produce is pleased to announce that the newest addition to its growing family of Klondike Brands, Klondike Goldust Express will be available early June 2012. Klondike Goldust Express will join Klondike Rose Express as part of Potandon’s shelf-stable line of microwavable fresh potatoes.

Klondike Express combines cutting edge package technology with two market-proven potato varieties, enabling convenience-driven consumers to prepare one pound of whole baby fresh Klondike potatoes from pantry to plate in just six minutes. “The versatility and convenience of this package is the key to its success,” says Potandon Sales Manager, Bernie Pavlock. The company has several 30-minute potato salad recipes on their consumer website, which are based on using Klondike Express as their main ingredient.

The Klondike Rose Express package is also being updated with an enhanced nutritional panel on the front of the package, highlighting the fact that fresh potatoes are fat free, sodium free, contain 18% of the recommended daily amount of Potassium per serving and 45% of Vitamin C.

Potandon Produce is positioning its Klondike Express products as high velocity impulse items at retail that will be frequently promoted and cross-merchandised as part of a meal solution display, or as a quick potato side-dish to compliment outdoor grilling in the summer months.

About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon Produce holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. To learn more about the Green Giant® Fresh program visit http://www.greengiantfresh.com.

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2012 General Mills

Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©2012 Sunrain Varieties LLC.

If you’d like more information about this topic, or to schedule an interview, please contact Lanae Workman at (208) 557-5196 or e-mail lworkman(at)potandon(dot)com

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