CieAura Announces the Launch of the Australia Market

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CieAura, LLC, has successfully registered its holographic chips and CX2 Plus Wristbands with the Australian Therapeutic Goods Administration (TGA) and now plans to introduce its chips through Independent Retailers throughout Australia starting in June 2012.

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CieAura, LLC, a Nevada limited liability company, has successfully registered its holographic chips and CX2 Plus Wristbands with the Australian Therapeutic Goods Administration (TGA) and now plans to introduce its chips through Independent Retailers throughout Australia starting in June 2012.

CieAura made the decision to enter Australia based on tremendous demand from our existing retailers with contacts throughout the region. CieAura has established a strong corporate presence throughout Southeast Asia with distribution centers in Singapore, Taiwan and Hong Kong. The company feels that they can support the new Australian market through our Singapore staff for the short term, with a focus on building out the necessary infrastructure as warranted based on growth.

Paul Rogers, COO of CieAura, is excited about CieAura entering the Australian market. He said, ”Australia is a country that is focused on alternative therapies for every day health issues. For this reason we feel that the market will embrace our holographic chips in a big way. We are focused on helping people all over the world improve their physical as well as financial health. To that end, we are excited to welcome the millions of people in Australia to the CieAura family! There has always been a special relationship between the U.S. and Australia and Network Marketing is exploding in this region!”

U.S. exports to Australia rose 26% in 2011 to $27.5 billion and U.S. exports rose almost 30% in January 2012. In the past decade, overall trade between the U.S. and Australia has grown almost 100%. Direct response selling and online commerce are both booming in Australia. Sales by members of the Direct Selling Association of Australia have reached $1.6 billion annually.

One of CieAura’s Presidential Advisory Council Members and Triple Diamond Kenny Isbell stated, "I'm truly excited about bringing our unique and affordable technology to the Australian market. Our products range from discomfort relief to protection from EMF radiation from cell phones. I have seen how effective our products have been around the world and I’m excited to be a part of introducing them to Australia! Being able to earn income and start a home-based business by marketing our unique products is what makes CieAura a life changing opportunity."

The products that will be introduced to Australia are: Rest Quiet Chips, EMF (for cell phones and electronic devices), Pure Energy Plus, Sinus Allergy Relief, Pure Relief as well as our line of CX2 Plus Wristbands which contain the holographic chip. The technology, which makes up the foundation of CieAura holographic chip technology was reviewed and validated in the peer-reviewed Alternative Therapies in Health and Medicine Journal. This journal is the only journal dealing with alternative medicine and therapies listed in the elite Index Medicus.

The President of CieAura Jerry Yerke commented, "This is a very exciting day for all CieAura retailers worldwide celebrating the addition of Australia to our CieAura family of over 50 countries. We look forward to supporting our customers and retailers for generations to come with our outstanding products and business model that on a daily basis touches and impacts lives around the world. Our deepest appreciation goes out to our world-class leadership and the pioneers of CieAura Australia that made this dream a reality. Welcome and congratulations to our current and future partners in Australia."

About CieAura, LLC – Creating Total Balance for Life. CieAura is a leading direct sales company, launched in March 2010 and currently distributing CieAura Transparent Holographic Chips™ in 56 countries around the world. Utilizing 3000 years of science in a 21st century delivery system, CieAura's Transparent Holographic Chips™ are computer-programmed holograms based on sophisticated combinations of natural intrinsic energy processes. When placed along sensitive acupuncture meridian points, results such as improved energy and stamina, deeper, more complete rest, relief from discomfort, relief from sinus allergies, naturally enhanced athletic performance, decreased appetite for weight control and other positive reactions occur, depending on the program formula of the Holographic Chip and the related placement. CieAura provides opportunities for the everyday person to become Independent Retailers with exclusive rights to market and distribute revolutionary products at minimal cost and with competitive compensation incentives. CieAura is a promotional partner and distributor of officially licensed products by the NBA and WNBA.

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Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

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